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Fraud investigation - apps loading pages

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Fraud apps can deliver traffic to those who pay them for traffic by loading webpages in hidden webview browsers.

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Fraud investigation - apps loading pages

  1. 1. Fraud Investigation Apps loading webpages June 2018 Augustine Fou, PhD. acfou [at] mktsci.com 212. 203 .7239
  2. 2. June 2018 / Page 1marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Apps load webpages “fraud apps sell traffic; use hidden webview browser to load pages”
  3. 3. June 2018 / Page 2marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Same fraud apps as before Houston, TX Bozeman, MT Fraud apps faked locations to adsorb geotargeted ad budgets
  4. 4. June 2018 / Page 3marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Fake app traffic – real dataRepeatedly load webpages (e.g. galleries) in sequence or random
  5. 5. June 2018 / Page 4marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Apps load webpages, disguise “fraud sites’ traffic from apps that also pass fake HTTP headers” Source: SimilarWeb
  6. 6. June 2018 / Page 5marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Apps load just ads (no page) Why load entire webpage when you can save bandwidth (by just loading the ad) and get paid? Pass fake data via query strings
  7. 7. June 2018 / Page 6marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou About the Author Augustine Fou, PhD. acfou [@] mktsci.com 212. 203 .7239
  8. 8. June 2018 / Page 7marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Dr. Augustine Fou – Independent Ad Fraud Researcher 2013 2014 Published slide decks and posts: http://www.slideshare.net/augustinefou/presentations https://www.linkedin.com/today/author/augustinefou 2016 2015 2017

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