1. In television advertising …
“I know I‟m wasting
of my ad dollars; I just don‟t
know which half...”
- John Wanamaker
-1- Augustine Fou

2. In digital advertising …
Half Of What Advertisers Think They Know About You Is Wrong
Source: Enliken, via BusinessInsider, March 20, 2013
-2- Augustine Fou

3. Related Articles
Trends in Advertising
By: Augustine Fou, Nov 15, 2012
Biggest Lies of Television Advertising
By: Augustine Fou, May 1, 2012
Digital is a Philosophy
By: Augustine Fou, March 31, 2011
-3- Augustine Fou

4. Dr. Augustine Fou – Chief Digital Strategist
“Within „digital‟ ad spending is
continuing to shift towards performance
ad formats like search, because digital is
inherently a measurable medium and best
suited for performance marketing.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
-4- @acfou Augustine Fou