Bad guys load tons o display ads per page so when bots hit those pages they generate enormous quantities of ad impressions which can be sold into ad exchanges.
17. Augustine Fou- 17 -
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Augustine Fou- 17 -
Digital Ad Fraud Briefing
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Dr. Augustine Fou – Digital Consigliere
“Bad guys create fake websites to accomplish
a variety of different forms of fraud. My
technical experience allows me to help
clients detect and mitigate various forms of
tech enabled ad fraud and thus improve the
overall effectiveness of their marketing
spend.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou