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Innovation Old and New by Augustine Fou Digital Disruptor

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insights from digital can be used to speed the process of product development and innovation.

Publicado en: Empresariales
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Innovation Old and New by Augustine Fou Digital Disruptor

  1. 1. Innovation Old and New “aka - don’t get caught with your innovation pants down” Dr. Augustine Fou http://www.linkedin.com/in/augustinefou January 9, 2013- 1 - @acfou Augustine Fou
  2. 2. The OLD “sucky” Way “Smart gadgets you can wear are all the rage, but Toshibas Computer Graphics Watch prototype kind of misses the point.” Source: Gizmodo, Jan 9, 2013- 2 - @acfou Augustine Fou
  3. 3. The NEW “da bomb” Way “Pebble Smartwatch asked for $100k and got $10M from nearly 70k people via crowdfunding site Kickstarter and will be shipping their first products in Jan 2013.” Source: Kickstarter- 3 - @acfou Augustine Fou
  4. 4. Side-by-side ComparisonToshiba Computer Graphics Watch Pebble E-Ink SmartWatch Time to develop: Time to develop: Years Months Cost to develop: Cost to develop: $$$$$ Customers gave them $10M Market research: Market research: $$$$ 70k people already bought Status: Status: Prototype, ship date unknown Manufacturing, shipping Jan 2013- 4 - @acfou Augustine Fou
  5. 5. Dr. Augustine Fou – Chief Digital Strategist “Digital is not only a channel, but a way of thinking about optimizing and accelerating processes, including product development and innovation.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouJanuary 9, 2013 acfou@mktsci.com 5

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