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January 2015 / Page 0marketing.scienceconsulting group, inc.
CONFIDENTIAL
Malware and botnets generate fake impressions/cl...
January 2015 / Page 1marketing.scienceconsulting group, inc.
CONFIDENTIAL
Dr. Augustine Fou – Ad Fraud Researcher
“I advis...
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Malware and Botnets Generate Fake Ad Impressions and Clicks

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Botnets were used to create DDoS attacks before. But that was clearly not very lucrative. If they now use those bots to load web pages and create fake ad impressions, they siphon off bajillions of dollars from unsuspecting advertisers.

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Malware and Botnets Generate Fake Ad Impressions and Clicks

  1. 1. January 2015 / Page 0marketing.scienceconsulting group, inc. CONFIDENTIAL Malware and botnets generate fake impressions/clicks Malware (on PCs)Botnets (from datacenters) Hidden/Stacked ads (on sites)Javascript (on webpages)
  2. 2. January 2015 / Page 1marketing.scienceconsulting group, inc. CONFIDENTIAL Dr. Augustine Fou – Ad Fraud Researcher “I advise clients and their agencies on the technical aspects of fighting digital ad fraud. Using forensic technologies and techniques I help to assess the threat and the current countermeasures in order to recommend additional steps that can be taken to combat fraud and improve ROI.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 Articles: http://linkd.in/1DvyjEW Slideshares: http://bit.ly/augustine-fou-slideshares Bio: http://linkd.in/augustinefou acfou[at]mktsci.com | 212.203.7239

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