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Marketers Getting Desperate and Doing Unscrupulous Stuff

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Marketers are turning to desperate measures to trick customers rather than focusing on real innovation that provides genuine new value.

Publicado en: Empresariales, Tecnología
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Marketers Getting Desperate and Doing Unscrupulous Stuff

  1. 1. Augustine Fou- 1 - Marketers Getting Desperate - 1 - Dr. Augustine Fou July 2013
  2. 2. Augustine Fou- 2 - Chipotle Faked Twitter Hack - 2 - Chipotle admitted to Mashable yesterday that it faked a Twitter hack Source: Business Insider July 25, 2013
  3. 3. Augustine Fou- 3 - Twitter Faked Own Reviews - 3 - Twitter apologizes for faking positive reviews of its own ad platform Source: SF Gate July 25, 2013
  4. 4. Augustine Fou- 4 - So What? “NOT cool, guys. Faking your own twitter hack and faking positive reviews of your own ad platform? Trust takes time to build up, but can be lost overnight due to these bone-headed marketing things you do.” Better to spend time thinking of things that provide real value rather than tricking customers.” Augustine Fou- 4 - - Dr. Augustine Fou
  5. 5. Augustine Fou- 5 - Dr. Augustine Fou – Digital Consigliere “I help advertisers formulate digital strategy and map to legitimate and effective tactics. I also call BS on dumb ideas and help clients find better ways to accomplish their marketing goals than some short term gimmick. ” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: Slideshares: LinkedIn: