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Native Mobile App vs Web App vs HTML5 by Augustine Fou Digital Consigliere

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Native Mobile App vs Web App vs HTML5 by Augustine Fou Digital Consigliere

  1. 1. Native Mobile Appvs Web App/HTML5 Dr. Augustine Fou April 2013-1- Augustine Fou
  2. 2. Definitions 1. Native Mobile App – app that is written and compiled for a specific mobile OS and can directly access hardware like GPS, gyroscope, camera, etc. 2. Web App – app that is mainly used for accessing content via HTML, but wrapped in a native app, mainly for placement in app stores 3. HTML5 – not an app at all; just a shortcut on the smartphone which calls a webpage to access the same content and functions-2- Augustine Fou
  3. 3. Recommended Scenarios 1. Native Mobile App – use when the functionality needs speedy and direct access to hardware (GPS, gyroscope, camera, microphone, etc.) – e.g. mapping app. 2. Web App – use when functionality is light, and app is mainly for content; this reduces the work needed to update because content is always up-to-date via web 3. HTML5 – use when no different functionality is required between website and mobile experience; e.g. content that should be accessible from desktop or mobile-3- Augustine Fou
  4. 4. Related Articles Percent of Ecommerce from Mobile By: Augustine Fou, March 27, 2013 Smartphone Penetration Exceeds 50 Percent By: Augustine Fou, Mar 21, 2013 Percent of Site Traffic from Mobile By: Augustine Fou, March 30, 2013 Why Flash is Evil By: Augustine Fou and Tery Spataro, Feb 15, 2012-4- Augustine Fou
  5. 5. Dr. Augustine Fou – Digital Consigliere “As more users move to mobile; sites need to adapt to serve them. But mobile will soon no longer be considered a separate channel because usage patterns are the same as desktop.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: Slideshares: LinkedIn: @acfou Augustine Fou