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Netbooks Were the Beginning of the End of the PC Market

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Netbooks Were the Beginning of the End of the PC Market

  1. 1. UPDATE: April 10, 2013Augustine Fou- 1 -IDC reports worldwide shipments ofPCs fell 13.9% in Q1 2013, the biggestdecline ‘ever’.”IDC said that Windows 8 hasnt only failed to spur more PC demandbut has actually exacerbated the slowdown—confusing consumers withfeatures that dont excel in a tablet mode and compromise thetraditional PC experience. Business customers are also keeping theirdistance from Windows 8”Source: Wall Street Journal April 10, 2013
  2. 2. ChromebooksAugustine Fou- 2 -$199$249Source: Google Play StoreSource: Engadget, Jan 17, 2013
  3. 3. Chromebook vs UltrabooksAugustine Fou- 3 -$199$249$2,499$2,318$1,979ultrabooksare10xmoreexpensiveSource: Newegg Dec 2012Source: Google Play Store
  4. 4. PC Shipments 4Q12Augustine Fou- 4 -Source: Gartner, via EngadgetJan 14, 2013
  5. 5. Wintel Monopoly – 3 decadesAugustine Fou- 5 -Source: Mary Meeker, KPCB, December 2012
  6. 6. Executive Summary“It’s going to be very hard for PCmanufacturers to sell expensivecomputers or laptops to schools when$199 Chromebooks abound and users’habits grow more mobile and app-centric.”- Dr. Augustine FouAugustine Fou- 6 -
  7. 7. Dr. Augustine Fou – Chief Digital Strategist“I help clients leverage digitaltools and techniques to createsustainable competitiveadvantage.”FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)MCKINSEY CONSULTANTCLIENT SIDE / AGENCY SIDE EXPERIENCEPROFESSOR AND COLUMNISTENTREPRENEUR / SMALL BUSINESS OWNERPHD MATERIALS SCIENCE (MIT 95) AT AGE 23ClickZ Articles: Fou@acfou