1. UPDATE: April 10, 2013
Augustine Fou- 1 -
IDC reports worldwide shipments of
PCs fell 13.9% in Q1 2013, the biggest
decline ‘ever’.”
IDC said that Windows 8 hasn't only failed to spur more PC demand
but has actually exacerbated the slowdown—confusing consumers with
features that don't excel in a tablet mode and compromise the
traditional PC experience. Business customers are also keeping their
distance from Windows 8”
Source: Wall Street Journal April 10, 2013

2. Chromebooks
Augustine Fou- 2 -
$199
$249
Source: Google Play Store
Source: Engadget, Jan 17, 2013

3. Chromebook vs Ultrabooks
Augustine Fou- 3 -
$199
$249
$2,499
$2,318
$1,979
ultrabooks
are
10x
more
expensive
Source: Newegg Dec 2012Source: Google Play Store

4. PC Shipments 4Q12
Augustine Fou- 4 -
Source: Gartner, via Engadget
Jan 14, 2013

5. Wintel Monopoly – 3 decades
Augustine Fou- 5 -
Source: Mary Meeker, KPCB, December 2012

6. Executive Summary
“It’s going to be very hard for PC
manufacturers to sell expensive
computers or laptops to schools when
$199 Chromebooks abound and users’
habits grow more mobile and app-
centric.”
- Dr. Augustine Fou
Augustine Fou- 6 -

7. Dr. Augustine Fou – Chief Digital Strategist
“I help clients leverage digital
tools and techniques to create
sustainable competitive
advantage.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
Augustine Fou@acfou