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Percent of Budget to Digital by Augustine Fou

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digital marketing budget allocation by company and by industry; b2c industries are less allocated than b2b industries which are already seeking more efficient, performance oriented advertising channels and tactics.

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Percent of Budget to Digital by Augustine Fou

  1. 1. Digital vs Traditional Budget Allocation Augustine Fou- 1 -
  2. 2. Marketing Budget / Digital Allocation Media – marketing budgets are 12.7% of revenues; digital is 3.9% Financial services – 10.6% marketing; 2.4% digital Manufacturing – 10.6% marketing; 2.8% digital Retail – 10.6% marketing; 2.5% digital Healthcare – 9.2% marketing; 2.2% digital High-Tech – 9.1% marketing; 2.3% digital Overall – 10.4% of revenues is used for marketing; 2.5% for digital (digital is 22.5% of total marketing spend on average across industries) Source: eMarketer March, 2013
  3. 3. Dr. Augustine Fou – Digital Consigliere “I help clients evolve and innovate both their marketing and business processes to create sustainable competitive advantage.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou Augustine Fou- 3 -

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