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Pinterest is Steady but Looking for Business Model by Augustine Fou

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Pinterest traffic and users are holding steady but it remains to be seen if they can create sufficient revenues.

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Pinterest is Steady but Looking for Business Model by Augustine Fou

  1. 1. Pinterest is Steady butStill Seeking Revenue Dr. Augustine Fou January 29, 2013-1- Augustine Fou
  2. 2. Monthly Traffic Trends • Unique Visitors: 30 million /month • Pageviews: 916 million /month • Visits: 104 million /month-2-
  3. 3. Monthly User Trends • Average Stay: 11 minutes /month • Visits per Person: 3.5 /month • Pages per Visit: 9 /month-3-
  4. 4. Search Trends Web Search: Users are still looking for Pinterest News Search: News for Pinterest is half of the peak in mid-2012-4-
  5. 5. So What? “While Pinterest has steady traffic and users, it still has not found a revenue model that is not only sustainable but also scalable.” - Dr. Augustine Fou-5- Augustine Fou
  6. 6. Dr. Augustine Fou – Chief Digital Strategist “I analyze Internet marketing companies’ technology and business model and advise private equity and venture capital clients on their upside potential.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23ClickZ Articles: @acfou Augustine Fou
  7. 7. Related Slideshares The Pinterest Myth By: Augustine Fou, April 30, 2012 Facebook Collections is Bad News For Pinterest By: Augustine Fou, October 14, 2012. Pinterest vs Google Images – Fight! By: Augustine Fou, April 19, 2012.-7- Augustine Fou