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Social Media is Longer Lasting         Dr. Augustine Fou         http://linkd.in/augustinefou         Marketing Science Co...
Paid Advertising              A                            B C                 D      EF     G      A. Display ads   C. Ri...
Social Actions Are Free  Paid Advertising                     Social Actions       10k Impressions                  People...
Social Actions …  One-way Media                                       Two-way Media                                       ...
Dr. Augustine Fou – Chief Digital Strategist  “I help clients build lasting value  through digital and social, reducing  t...
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Social Media is Longer Lasting by Augustine Fou Chief Digital Officer

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Social Media is Longer Lasting by Augustine Fou Chief Digital Officer

  1. 1. Social Media is Longer Lasting Dr. Augustine Fou http://linkd.in/augustinefou Marketing Science Consulting Group, Inc.-1- Augustine Fou
  2. 2. Paid Advertising A B C D EF G A. Display ads C. Rich media ads E. Email blast G. Email blast B. Email blast D. Television integration F. Display ads … is over when it’s turned off-2- Augustine Fou
  3. 3. Social Actions Are Free Paid Advertising Social Actions 10k Impressions People telling people can lead to the same 1 action for FREE 0.001% click- rate Share, recommend, comment, rate, etc. 1 action (go to website) 1 action (go to website) … and more effective (comes from a friend)-3- Augustine Fou
  4. 4. Social Actions … One-way Media Two-way Media Search Social Blogs “it’s over after it’s aired” Forums Even Superbowl ads stimulate only fleeting recall – of the top 100 daily Google searches Reviews how many were related to Superbowl ads?: • Feb 1: 20 of 100 • Feb 2: 6 of 100 “it’s archived and can be • Feb 3: 1 of 100 searched or mined later” • Feb 4: ZERO of 100 (forgotten by day 4)-4- …are longer lasting Augustine Fou
  5. 5. Dr. Augustine Fou – Chief Digital Strategist “I help clients build lasting value through digital and social, reducing their dependence on paid advertising which is over after the media dollars run out.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou- 5 - @acfou Augustine Fou Augustine Fou

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