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Traffic Analysis of Suspect Publishers

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More evidence of bad guy websites and how they generate traffic and ad impressions to sell on ad exchanges.

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Traffic Analysis of Suspect Publishers

  1. 1. Sites named on blacklists and deemed suspicious Sources: Suspicious Web Domains Cost Online Ad Business $400M per Year http://www.adweek.com/news/technology/suspicious-web-domains-cost-online-ad-business-400m-year- 148788 Meet the Most Suspect Publishers on the Web http://www.adweek.com/news/technology/meet-most-suspect-publishers-web-148032 MensHealthBase.com
  2. 2. DreamMining.com http://travelplus.tv/
  3. 3. 6.6 million sites that have links from "ip-173-201-142-193.ip.secureserver.net" Traffic Junky
  4. 4. Trafficjunky is the ad network of the internet’s largest porn sites
  5. 5. MANY hardcore porn sites in this list "ip-173-201-142-193.ip.secureserver.net"
  6. 6. MANY sites have malware Sites have video ads from embedded YouTube videos
  7. 7. Calling the same comScore tag <script>var _comscore = _comscore || [];_comscore.push({ c1: "2", c2: "13080744" });
  8. 8. Some Sites have 60+ ads on EACH page (super long) http://www.macyayinlari.com/ and http://na.se/
  9. 9. 9.1 million sites that have links from "abc.listofdomains.org.216-172-176-236"
  10. 10. Another way to generate more pageviews
  11. 11. Example of search keyword domain – Spa La Quinta Resort; and “sponsored listings”
  12. 12. Algo-generated Content on Tumblr Page

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