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January 2015 / Page 0marketing.scienceconsulting group, inc.
Dr. Augustine Fou
TV Ad Load vs Online Video Ad Load
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TV Ad Load versus Video Ad Load 2014 Augustine fou

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TV programs contain a lot more ads (23 - 30% ad load) than online videos (5% ad load).

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TV Ad Load versus Video Ad Load 2014 Augustine fou

  1. 1. January 2015 / Page 0marketing.scienceconsulting group, inc. Dr. Augustine Fou TV Ad Load vs Online Video Ad Load • For every 30 minute episode, there are about 9 mins of ads • For every 60 minute episode, there are about 19 mins of ads Viewers watched 1,067 minutes of online video in March 2014 (17.8 hours/mo or 36 mins per day); Video ads were 5.4% of all minutes spent viewing video online. TV Ad Load 23-30% Online Video Ad Load is 5.4%

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