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TV Watching Has Changed With Mobile Multitasking by Augustine Fou PhD

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TV Watching Has Changed With Mobile Multitasking by Augustine Fou PhD

  1. 1. Augustine Fou- 1 -Dr. Augustine Fou 2013TV Watching HasChanged with MobileMultitasking
  2. 2. Augustine Fou- 2 -Nielsen Cross PlatformAugustine Fou- 2 -Source: Nielsen Nov 2012
  3. 3. Augustine Fou- 3 -4 in 5 Multitask Watching TVSource: Deloitte march 2013
  4. 4. Augustine Fou- 4 -TV Spurs Online SearchSource: Ipsos August 2012
  5. 5. Augustine Fou- 5 -Second-Screen ActivitiesSource: NPD Group April 20131 in 5 shopped
  6. 6. Augustine Fou- 6 -Attention to TV or SmartphoneSource: IAB May 2012
  7. 7. Augustine Fou- 7 -VOD Campaigns ComplementTV CampaignsSource: Tremor Video April 2013
  8. 8. Augustine Fou- 8 -Related ArticlesBiggest Lies of TV AdvertisingBy: Augustine Fou, May 1, 2012Smartphone Penetration Exceeds 50 PercentBy: Augustine Fou, March 21, 2013Advertising Polarizing to Branding vs PerformanceBy: Augustine Fou, April 9, 2013Digital is a PhilosophyBy: Augustine Fou, March 31, 2011Augustine Fou- 8 -
  9. 9. Augustine Fou- 9 -Dr. Augustine Fou – Digital Consigliere“Users can customize their smartphoneprecisely, by downloading only the appsthey want and need; no longer are theyforced to by monolithic desktop PCsoftware, 95% of the features of whichthey never use.”FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)MCKINSEY CONSULTANTCLIENT SIDE / AGENCY SIDE EXPERIENCEPROFESSOR AND COLUMNISTENTREPRENEUR / SMALL BUSINESS OWNERPHD MATERIALS SCIENCE (MIT 95) AT AGE 23@acfouClickZ Articles: