Twitter Usage Stats Demographics and Benchmarks by Augustine Fou
1. Augustine Fou- 1 -
Dr. Augustine Fou
http://linkd.in/augustinefou
July 2013
Twitter Usage
Stats, Demographics
and Benchmarks
2. Augustine Fou- 2 -
Twitter Demographics
Source: National Journal March 2013
3. Augustine Fou- 3 -
Twitter Company Stats
Twitter Company Statistics Data
Total number of active registered Twitter users 554,750,000
Number of new Twitter users signing up everyday 135,000
Number of unique Twitter site visitors every month 190 million
Average number of tweets per day 58 million
Number of Twitter search engine queries every day 2.1 billion
Percent of Twitter users who use their phone to tweet 43 %
Percent of tweets that come from third party applicants 60%
Number of people that are employed by Twitter 2,500
Number of active Twitter users every month 115 million
Percent of Twitters who don’t tweet but watch other people
tweet
40%
Number of days it takes for 1 billion tweets 5 days
Number of tweets that happen every second 9,100
TwitterAnnual Advertising Revenue Revenue
2013 (Projected) $399,500,000
2012 $259,000,000
2011 $139,000,000
2010 $45,000,000
Source: Statistic Brain, May 7, 2013
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Related Slideshares
ROI By Digital Tactic
By: Augustine Fou, June 13, 2013
Facebook Ad Type Benchmarking
By: Augustine Fou, June 19, 2013
Search Market Overview
By: Augustine Fou, April 18, 2013
Facebook Advertising Benchmarks by Industry
By; Augustine Fou, June 28, 2013
Augustine Fou- 6 -
7. Augustine Fou- 7 -
Dr. Augustine Fou – Agency Czar
“I advise clients on using different
formats of digital ads and defining clear
metrics to show business impact and ROI.
Specifically, clients can use search for
driving traffic as well as insights about
what customers are looking for.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
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LinkedIn: http://linkd.in/augustinefou