SlideShare una empresa de Scribd logo
1 de 7
Augustine Fou- 1 -
Dr. Augustine Fou
http://linkd.in/augustinefou
July 2013
Twitter Usage
Stats, Demographics
and Benchmarks
Augustine Fou- 2 -
Twitter Demographics
Source: National Journal March 2013
Augustine Fou- 3 -
Twitter Company Stats
Twitter Company Statistics Data
Total number of active registered Twitter users 554,750,000
Number of new Twitter users signing up everyday 135,000
Number of unique Twitter site visitors every month 190 million
Average number of tweets per day 58 million
Number of Twitter search engine queries every day 2.1 billion
Percent of Twitter users who use their phone to tweet 43 %
Percent of tweets that come from third party applicants 60%
Number of people that are employed by Twitter 2,500
Number of active Twitter users every month 115 million
Percent of Twitters who don’t tweet but watch other people
tweet
40%
Number of days it takes for 1 billion tweets 5 days
Number of tweets that happen every second 9,100
TwitterAnnual Advertising Revenue Revenue
2013 (Projected) $399,500,000
2012 $259,000,000
2011 $139,000,000
2010 $45,000,000
Source: Statistic Brain, May 7, 2013
Augustine Fou- 4 -
Twitter User Growth
Source: Hubspot
Augustine Fou- 5 -
Twitter Users Sensitive to Advertising
Augustine Fou- 6 -
Related Slideshares
ROI By Digital Tactic
By: Augustine Fou, June 13, 2013
Facebook Ad Type Benchmarking
By: Augustine Fou, June 19, 2013
Search Market Overview
By: Augustine Fou, April 18, 2013
Facebook Advertising Benchmarks by Industry
By; Augustine Fou, June 28, 2013
Augustine Fou- 6 -
Augustine Fou- 7 -
Dr. Augustine Fou – Agency Czar
“I advise clients on using different
formats of digital ads and defining clear
metrics to show business impact and ROI.
Specifically, clients can use search for
driving traffic as well as insights about
what customers are looking for.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou

Más contenido relacionado

Más de Dr. Augustine Fou - Independent Ad Fraud Researcher

Más de Dr. Augustine Fou - Independent Ad Fraud Researcher (20)

Bad guys optimize ad fraud efficiency
Bad guys optimize ad fraud efficiencyBad guys optimize ad fraud efficiency
Bad guys optimize ad fraud efficiency
 
Alternative to ANA's end to end supply chain transparency study v final
Alternative to ANA's end to end supply chain transparency study v finalAlternative to ANA's end to end supply chain transparency study v final
Alternative to ANA's end to end supply chain transparency study v final
 
Impact of Loss of 3P Cookies on Publishers' Ad Revenue
Impact of Loss of 3P Cookies on Publishers' Ad RevenueImpact of Loss of 3P Cookies on Publishers' Ad Revenue
Impact of Loss of 3P Cookies on Publishers' Ad Revenue
 
Entire ecosystem supporting ad fraud 2018
Entire ecosystem supporting ad fraud 2018Entire ecosystem supporting ad fraud 2018
Entire ecosystem supporting ad fraud 2018
 
Digital Media Trust Collaborative
Digital Media Trust CollaborativeDigital Media Trust Collaborative
Digital Media Trust Collaborative
 
Programmatic reach analysis 2021
Programmatic reach analysis 2021Programmatic reach analysis 2021
Programmatic reach analysis 2021
 
2021 update on ad fraud brand safety privacy
2021 update on ad fraud brand safety privacy2021 update on ad fraud brand safety privacy
2021 update on ad fraud brand safety privacy
 
Browser and OS Share Jan 2021
Browser and OS Share Jan 2021Browser and OS Share Jan 2021
Browser and OS Share Jan 2021
 
Checking abnormal referrer traffic in google analytics
Checking abnormal referrer traffic in google analyticsChecking abnormal referrer traffic in google analytics
Checking abnormal referrer traffic in google analytics
 
History and Impact of Digital Ad Fraud
History and Impact of Digital Ad FraudHistory and Impact of Digital Ad Fraud
History and Impact of Digital Ad Fraud
 
Digital Fraud Viewability Benchmarks Q4 2020
Digital Fraud Viewability Benchmarks Q4 2020Digital Fraud Viewability Benchmarks Q4 2020
Digital Fraud Viewability Benchmarks Q4 2020
 
What CFEs can do about digital ad fraud
What CFEs can do about digital ad fraudWhat CFEs can do about digital ad fraud
What CFEs can do about digital ad fraud
 
Four types of digital ad spend updated august 2020
Four types of digital ad spend updated august 2020Four types of digital ad spend updated august 2020
Four types of digital ad spend updated august 2020
 
How to Use FouAnalytics For Marketers
How to Use FouAnalytics   For MarketersHow to Use FouAnalytics   For Marketers
How to Use FouAnalytics For Marketers
 
FouAnalytics DIY site media analytics fraud detection baked in
FouAnalytics DIY site media analytics fraud detection baked inFouAnalytics DIY site media analytics fraud detection baked in
FouAnalytics DIY site media analytics fraud detection baked in
 
Investigating digital ad fraud spi virtual meeting
Investigating digital ad fraud   spi virtual meetingInvestigating digital ad fraud   spi virtual meeting
Investigating digital ad fraud spi virtual meeting
 
Fraud by Browser Study
Fraud by Browser StudyFraud by Browser Study
Fraud by Browser Study
 
Digital Ad Fraud FAQ Question 1
Digital Ad Fraud FAQ Question 1Digital Ad Fraud FAQ Question 1
Digital Ad Fraud FAQ Question 1
 
Digital ad dollars trickle down chart
Digital ad dollars trickle down chartDigital ad dollars trickle down chart
Digital ad dollars trickle down chart
 
Botnets used for ad fraud spam ddos attacks
Botnets used for ad fraud spam ddos attacksBotnets used for ad fraud spam ddos attacks
Botnets used for ad fraud spam ddos attacks
 

Último

The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 

Último (20)

The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 

Twitter Usage Stats Demographics and Benchmarks by Augustine Fou

  • 1. Augustine Fou- 1 - Dr. Augustine Fou http://linkd.in/augustinefou July 2013 Twitter Usage Stats, Demographics and Benchmarks
  • 2. Augustine Fou- 2 - Twitter Demographics Source: National Journal March 2013
  • 3. Augustine Fou- 3 - Twitter Company Stats Twitter Company Statistics Data Total number of active registered Twitter users 554,750,000 Number of new Twitter users signing up everyday 135,000 Number of unique Twitter site visitors every month 190 million Average number of tweets per day 58 million Number of Twitter search engine queries every day 2.1 billion Percent of Twitter users who use their phone to tweet 43 % Percent of tweets that come from third party applicants 60% Number of people that are employed by Twitter 2,500 Number of active Twitter users every month 115 million Percent of Twitters who don’t tweet but watch other people tweet 40% Number of days it takes for 1 billion tweets 5 days Number of tweets that happen every second 9,100 TwitterAnnual Advertising Revenue Revenue 2013 (Projected) $399,500,000 2012 $259,000,000 2011 $139,000,000 2010 $45,000,000 Source: Statistic Brain, May 7, 2013
  • 4. Augustine Fou- 4 - Twitter User Growth Source: Hubspot
  • 5. Augustine Fou- 5 - Twitter Users Sensitive to Advertising
  • 6. Augustine Fou- 6 - Related Slideshares ROI By Digital Tactic By: Augustine Fou, June 13, 2013 Facebook Ad Type Benchmarking By: Augustine Fou, June 19, 2013 Search Market Overview By: Augustine Fou, April 18, 2013 Facebook Advertising Benchmarks by Industry By; Augustine Fou, June 28, 2013 Augustine Fou- 6 -
  • 7. Augustine Fou- 7 - Dr. Augustine Fou – Agency Czar “I advise clients on using different formats of digital ads and defining clear metrics to show business impact and ROI. Specifically, clients can use search for driving traffic as well as insights about what customers are looking for.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou