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Usage of Tablets vs Laptops vs Desktop PCs by Augustine Fou

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Tablets and Smartphones are taking over certain activities from laptops and PCs as well as defining new use cases too.

Publicado en: Tecnología, Empresariales
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Usage of Tablets vs Laptops vs Desktop PCs by Augustine Fou

  1. 1. Augustine Fou- 1 - Usage of Tablets vs Laptops and PCs - 1 - Dr. Augustine Fou July 2013
  2. 2. Augustine Fou- 2 - Tablets Surge Past PCs/ Notebooks - 2 - Source: KPCB May 2013
  3. 3. Augustine Fou- 3 - Tablets’ Impact on Other Devices - 3 - Users use laptops and desktop PCs much less when they have tablet Source: Nielsen May 2011
  4. 4. Augustine Fou- 4 - Tablets are for convenience - 4 - Easy to carry, fast startup, portability are key reasons users choose tablets Source: Nielsen May 2011
  5. 5. Augustine Fou- 5 - Tablets vs Smartphones - 5 - Tablets skew older while smartphones skew younger Source: Nielsen Nov 2012
  6. 6. Augustine Fou- 6 - Tablets vs Smartphones - 6 - Tablets are for search, emailing, and social networking Source: comScore Dec 2012
  7. 7. Augustine Fou- 7 - Browsing by Tablet - 7 - People browsing stores on tablets are 3x as likely to buy something Source: Adobe State of Mobile Benchmark July 2013
  8. 8. Augustine Fou- 8 - So What? “Tablets and smartphones are carving out new “usage niches” that are different than laptops and desktop PCs. But they are also replacing those other devices in certain cases like searching, emailing, social networking, and watching video. It is a rich new frontier for advertisers and marketers to deliver something useful to potential customers.” Augustine Fou- 8 - - Dr. Augustine Fou
  9. 9. Augustine Fou- 9 - Dr. Augustine Fou – Digital Consigliere “As more and more users spend time online and in mobile, they are leaving detailed traces of themselves, which advertisers are exploiting to target them with more ads. What if advertisers decided to provide something valuable and useful instead?” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: Slideshares: LinkedIn: