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What Percent of Web Users Are Already Using AdBlocking

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Advertisers probably don't know the extent to which their ads are being blocked by ad blocking software and browser plugins.

Publicado en: Tecnología

What Percent of Web Users Are Already Using AdBlocking

  1. 1. Augustine Fou- 1 - AdBlocking by Category Source: PageFair via Forbes, August 2013 5-30% of users use ad blocking
  2. 2. Augustine Fou- 2 - AdBlocking by Browser Source: PageFair via Forbes, August 2013 Firefox users block the most ads Internet Explorer users block the least Firefox (20% share) + Chrome (40% share)
  3. 3. Augustine Fou- 3 - Search for “Ad Block” Source: Google Trends
  4. 4. Augustine Fou- 4 - Dr. Augustine Fou – Digital Consigliere “I study technology and user trends and advise clients on the implications of these trends on their advertising and marketing mix. In this case, we find up to 35% of users already use ad blocking software.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: Slideshares: LinkedIn: