A half day course on using social media for small business - latest stats, uses and examples of precisely how to deploy social media as part of your online marketing strategy.

2. InnovationCentre, Bentley Tech Park, Oct 29th 2009Charlie Gunningham

4. - Goals/Intro, Definitions - Blogs, Facebook, - Twitter, Youtube, - LinkedIn, - Policy, Conclusion, and Takeaways

5. OBJECTIVES3 things you want to get out of today?

6. CAR PARKthings that may have to be handled later

8. HISTORY

9. ARPANET, 1968

11. Net EFFECTS 1. How many of you have purchased something on the Internet in the last 6 months? 2. How many times have you used the Internet as an information source, before buying offline?3. How many hours a day are you on the Internet?4. How many emails do you send/receive/day?5. What happens in your office (and to you) if you do not have internet connection and/or your emails go down?

12. Net EFFECTS

14. TRAD ADVERTISER … doesn’t do it for me anymorehttp://www.youtube.com/watch?v=heSudg-tfIk

16. Major shifts happen slowly- the frog in hot water - climate change- ageing process

17. 1994 Age ofSurf 1998 Age ofSearch NOW Age ofSocial (media)

18. 1960-2000Golden Ageof Advertising

19. Fragmentationof all media

20. Demise of tradmedia

21. Warren Buffett (May 2009)“ I would not buy a newspaper stock at any price … their business model is over”

22. Ad Spend in Australia - 09/101. Takeaway Food …..….$3343m 2. Real Estate Agents ……...$1563m 3. Auto Industry ……….$997m4. Banks ……….$966m5. Supermarkets ……….$774mSource: IBIS World Research, July 2009

23. INTERNET USE – Globally/Australia_ Created 1990, Web Sites 1994, Search 1998_ Total World Pop (09) 6.7bn, Internet Users 1.7bn (25%)_ Aus: Pop 21mn, Net 17mn (81%) (user growth 156% since 2000)

24. SOCIAL MEDIA in Aus (Jun09)_ Facebook: 6mn visitors (+95% p.a.)_ MySpace: 3.5mn (only +5%)_ Twitter: 800,000 (up from 13,000)_ 70%+ net users visited social netwks(+29%)_ Twitter the fastest growing

25. Facebook Stats _ 540,000+ in Perth are on Facebook _ more over aged 40 (150k) than under 20 (143k)It’s not a question of WHETHER, it’s a question of HOW you are there(very similar to “The Internet” in 1999?)

26. SOCIAL MEDIA – defined Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. http://en.wikipedia.org/wiki/Social_mediaincl blogs, youtube, facebook, twitter, flickr, slideshare, …

27. Power that is SOCIAL MEDIA- free- powerful- scares big media silly- elected a President- not being used by your competitors (yet)

28. TV clips…OLD Media – controlled “gates of distribution “but not anymore

29. “Markets are conversations” conversations among humans sound human natural, uncontrived, honest public switch quickly tell us something! (then we might speak to you) business is only part of our lives, it’s all of yours The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke, Rick Levine, Doc Searls, David Weinberger Pub 1999 : read it for free at www.cluetrain.com

30. … people want to talk!

31. “Markets are conversations” Every ‘deal’ is a series of conversations

32. So – have a conversation with your mkt- WIIFT- contribute, join in, - have a clear company policy

33. Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)

34. BLOGS- a “web log”- leave comments, post- Start your own- video blog (“vlog”)DEMO - http://blog.aussiehome.com, incl back engine

35. BLOGGING SOFTWARE1. Blogger.com (Google)2. Wordpress.org (popular, purists) 3. DotNetBlogEngine(Microsoft)? Who wants to do one right now?

36. THE RULES… not expensive in $’s Blog often, blog interesting Show yourpassion Encourage staff to blog Be authentic Ideas spread Allow publicto comment

37. BENEFITS? you’re asking the wrong question, but … Better Traffic & SEO to your site Fun, empowering for you/staff Listen + Learn from your public Gather interesting content What goes around comes around “Markets are conversations” = the future of marketing?

38. Look at blogs, read loads of them If you had a soap box, what you speak about? Start one today ? THINK NOW – how might you use this?

39. PODCASTING- audio file (usually)- record interview, testimonial…- have them downloadablewww.byoaudio.com

40. FORUMS- interactive, Q&A- opinions, learn from customers?- you/they post question points- comments ‘thread’ / link thru’>> seabreeze.com.au Platforms: BeeHiveForum.net …

41. Mark Zuckerberg, Founder, Facebook

42. Do your own FACEBOOK Page free ‘n’ easy to set up people find you you’re in control 540,000 in Perth more > 40 than < 20 500+/day in Perth join

44. Facebook.com/gunningham Update words/photos Wall/Info, News Feed Comments/Likes Friending Policy Privacy Settings Controls for ads/pages

45. Set up a FACEBOOK Group/Business Page Invite ‘fans’ publish events, goings on interactive shop window Walls, Photos, discussions Import blog feed, apps

46. FACEBOOK Business Page Link from emails/web site Run it like your site Feed from page to your site Upload videos Build a community

47. Post your own FACEBOOK Ads Direct + targetted Set a budget Easy to set up, edit, cancel + monitor 16mn+ views ($2300)

48. Post your own FACEBOOK Ads Bid / Budget Impressions Clicks Click Thru Rate Cost per Click Cost / Thousand Imp’s

51. TWITTER in Plain Englishhttp://www.youtube.com/watch?v=ddO9idmax0o

52. Biz Stone, Founder, Twitter.com

54. TWITTER! (your own) 55mn monthly UBs Growing fast Very easy to update ‘micro-blogging’ Word out, top of mind Own thoughts, profiling

55. TWITTER! (your own) Own domain extension – grab it! Link and retweet Post your own news Use tr.im to shorten links Follow everyone? Link back to your site

56. TWITTER! (company) Own domain extension – grab it! Same concept, but company Backgrounds Themes/# Saved searches Tweetdeck Update from mobiles

57. TWITPIC.com App that synchs with twitter Take photo, upload + then it becomes a tweet with a link to the photo Can be done from mobile http://twitpic.com/photos/chazgunningham

58. Chad Hurley, Cofounder, Youtube.com

59. Upload movies to Obama did 1,678 87 mn views Av age 45-55 yrs tag ‘perth real estate’ DIY, free

60. www.youtube.com/aussiehometv Creates online vid Code for you to use ‘testimonial mountain’ Draws in viewer

61. LINKEDIN.com Professional networking Makes connections visible Worth being there Est 2003 40 mn members http://www.youtube.com/watch?v=IzT3JVUGUzM

62. LINKEDIN.com Professional networking Makes connections visible Worth being there Est 2003 40 mn members

63. Flickr.com Est 2004 Photo sharing Galleries, comments Company web address 3.6bn images Bought by Yahoo!

64. Flickr.com Tag photos Organise into sets Storage for blog pix Create your own space Need yahoo email (free)

65. USED TOGETHER – rinse and recycle - use tr.im and tweet the links - comment on blogs - blog + tweet links to blog post - photo (twitpic) and upload - link twitter to Facebook updates

66. SOCIAL MEDIA POLICY- our clients & prospects are here- we are going to be here- we’re not going to be distracted- we are going to engage, contribute- we will listen, and learn- we will not talk business (much)

67. Social Media Optimisation Lower ad costs targetted, effective marketing Raise Traffic + improved rankings Fun, empowering; learn & interact Drive client loyalty more sales and profits MOST powerful when you mix them

68. Conclusions from today_ what are they - for you?Take-Aways from today_ what are you going to do about this … as of tomorrow?

69. THANK YOU! - contact me for web work- contact Netway for IT support- and all the best with social media!- for these slides, contact me…charlie@aussiehome.com0411 092 669