1. The document discusses how social media and business can work together, defining social media and outlining various social media platforms like blogs, Facebook, Twitter, YouTube, LinkedIn and Foursquare. 2. It provides advice on using each platform to help businesses and lists advantages of social media like being cheap, powerful, and a way to interact with customers. 3. The document stresses the importance of having a social media policy and mixing platforms for most effective marketing to lower costs, raise traffic, and drive more sales through customer loyalty and engagement.

2. City West, SBDC, June 2010Charlie Gunningham

4. - Goals/Intro, Definitions - Blogs, Facebook - Twitter, Youtube, - LinkedIn, FourSquare- Mobile, Apps- Policy, Conclusion, and Takeaways

5. OBJECTIVES3 things you want to get out of today?

6. CAR PARKthings that may have to be handled later

7. HISTORY

8. ARPANET, 1968

10. Net EFFECTS

11. TRAD ADVERTISER … doesn’t do it for me anymorehttp://www.youtube.com/watch?v=heSudg-tfIk

12. Incredible… but true - 20 years since Internet - 16 years - Amazon.com, eBay.com- 12 years - Google- 5 years - Youtube- 4 years - Facebook/Twitter

13. Incredible… but true - 75% SME’s don’t social media- 86% don’t email market- 30% don’t update web site!

14. “ Beware the patient who has not been in hospital for 50 years and complains they are not feeling well… there is something wrong with them ”

15. Ad Spend in Australia - 09/10*1. Takeaway Food …..….$3343m 2. Real Estate Agents ……...$1563m3. Auto Industry ……….$997m4. Banks ……….$966m5. Supermarkets ……….$774mSource: IBIS World Research, July 2009

16. Real Estate spends $240mn (15%) ONLINEyet 55% of real estate enquiry from online!So a 50:50 split sounds right(print:online) - offline ad spend should be …$240 mn- but it’s … $1.25 bnwhich implies $1bn is wasted?!

17. 1994 Age ofSurf 1998 Age ofSearch NOW Age ofSocial (media)

18. SOCIAL MEDIA in Aus _ Facebook: 8mn visitors (+95% p.a.)_ MySpace: 2mn (DOWN)_ Twitter: 1,000,000 (up from 13,000)_ 70%+ net users visited social netwks(+29%)_ Twitter the fastest growing

19. SOCIAL MEDIA – defined Social media refers to FREEweb sites whose information comes from its USERS. - inclfacebook, twitter, blogs, youtube, flickr, slideshare, foursquare, …

20. Power that is SOCIAL MEDIA- free- powerful- scares big media silly- elected a President- not being used by your competitors (yet)

21. TV clips…OLD Media – controlled “gates of distribution “but not anymore

22. “Markets are conversations” conversations among humans sound human natural, uncontrived, honest public switch quickly tell us something! (then we might speak to you) business is only part of our lives, it’s all of yours The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke, Rick Levine, Doc Searls, David Weinberger Pub 1999 : read it for free at www.cluetrain.com

23. So – have a conversation with your mkt- W I I F T - contribute, join in, - have a clear company policy

24. Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)

25. 1. BLOGS- a “web log”- leave comments, post- Start your own* go search/read/comment*www.blogger.com or Wordpress

26. THE RULES… not expensive in $’s Blog often, blog interesting Show yourpassion Encourage staff to blog Be authentic Ideas spread Allow publicto comment

27. Blogs are fantastic for SEO!

29. Mark Anderson’s BLOG

30. BENEFITS? You’re asking the wrong question, but since you asked… Better Traffic & SEO to your site Fun, empowering for you/staff Listen + Learn from your public Gather interesting content What goes around comes around “Markets are conversations”

31. PODCASTING- audio file (usually)- record interview, testimonial…- have them downloadablewww.byoaudio.com

32. FORUMS- interactive, Q&A- opinions, learn from customers?- you/they post question points- comments ‘thread’ / link thru’>> seabreeze.com.au Platforms: BeeHiveForum.net …

33. How can BLOGS help your business?

34. Mark Zuckerberg, Founder, Facebook

38. 2. FACEBOOK (i) Personal Profile Page 724,000 in Perth! Keep it personal? … or just it to administer Biz page and Ads

39. (ii) FACEBOOK Group/Business Page Your biz face in Facebook interactive shop window everyone gets to know www.facebook.com/yourname

40. www.facebook.com/aussiehome

41. Linda Davis, real estate selling agent, Ledyard, CT

42. Ledyard, CT community page (a landing Page) We could feed In your listings too!

43. Linda Davis, Ledyard, CTMY GOAL - top sales person * concentrate on one area * personal, be YOU, persist, don’t YELL!* yes, YOU DO HAVE TIME – prioritise* have RULES, build relationships Don’t be “that guy” that abuses it!

44. (iii) FACEBOOK Ads Direct + targetted Set a budget Easy to set up, edit, cancel + monitor 27mn+ views ($4000)

45. (iv) FACEBOOK Policy Addictive Time Wasting Haven’t got time! You need a policy, and stick to it Have a reason, WIIFT, part of marketing

46. How can FACEBOOK help your business?

47. Biz Stone, Founder, Twitter.com

48. 3. TWITTER! (your own + company) 100,000+ in Perth Growing fast Very easy to update ‘micro-blogging’ Word out, top of mind Twitter.com/yourname

50. http://twitter.com/aussiehome

51. TWITTER! (company) Own domain extension – grab it! Same concept, but company Backgrounds Themes/# Saved searches Tweetdeck Update from mobiles

52. TWITPIC.com App that synchs with twitter Take photo, upload + then it becomes a tweet with a link to the photo Can be done from mobile http://twitpic.com/photos/chazgunningham

53. TWITTER! Coordinates S/Media Excellent search engine Find info/ppl/companies Constant broadcast Twitter box on site … other uses?

54. How can TWITTER help your business?

55. Chad Hurley, Cofounder, Youtube.com

56. 4. Upload movies to Obama did 1,678 87 mn views Av age 45-55 yrs Youtube.com/yourname

57. www.youtube.com/aussiehometv

58. “perth real estate” search on Youtube…

59. How can YOUTUBE help your business?

60. 5. LINKEDIN.COM Facebook for grown ups? Professionals Worth having a profile Online CV 40 million members +

61. How can LINKEDIN help your business?

62. 6. FoursquareiPhoneApp > www.foursquare.com

68. Business applications?_ download the app, link to FB and twitter_ add your own business_ check in, and leave tips_ tell others about it_ check in @ work_ ask people for reviews (tips)

69. How can FOURSQUARE help your business?

70. Others?_ Flickr.com – free photo sharing_ Slideshare.net – free presentation sharing_ Issuu.com – free ebooks_ Any others???

71. 7. MOBILE_ Last year, it didn’t figure_ now = 10%+ traffic (30% w’ends) - USA_ by 2013, mobile web > PC web !!!_ 140,000 iPhone apps_ App Store: 2bn downloads_ Gen X (28-45) buy 60% homes, their PC is their mobile

72. MOBILE i. Your site on mobile browser- new design, quite easyii. Mobile apps - expensive, $15k-$40k?- price will come down- extremely cool and clever

73. How can MOBILE help your business?

74. HootsuiteiPhoneApp > www.hootsuite.com

75. It’s no longer the 4Ps of marketing(price, promotion, product, place)It’s the 3 i’s...“Getting the right information to the right eyes at the right instant!”

77. SOCIAL MEDIA POLICY- our clients & prospects are here- we are going to be here- we’re not going to be distracted- we are going to engage, contribute- we will listen, and learn- we will not talk business (much)

78. Social Media Optimisation Lower ad costs targetted, effective marketing Raise Traffic + improved rankings Fun, empowering; learn & interact Drive client loyalty more sales and profits MOST powerful when you mix them

79. Conclusions from today _ what are they - for you?Take-Aways from today _ what are you going to do about this … as of tomorrow?

80. THANK YOU! - follow up is free (buy me a coffee)- and all the best with social media!- for these slides, contact me…charlie@aussiehome.com0411 092 669