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Maximum Value IA: creating a larger impact on the business

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Big IA is the way you do, not what you do. Six tips for affecting your organization's strategy.

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Maximum Value IA: creating a larger impact on the business

  1. 1. Maximum Value Information Architecture Big IA is the way you do, not what you do. Austin Govella Information Architecture + Usability Comcast Interactive Media Philadelphia, PA Maximum Value Information Architecture - Austin Gtrvella - austin.9oveI| a>1eqmail. (o¢n IA Summit 2007 - March 22727 - Ln Vegas. NV
  2. 2. Thinking & Making http: //thinkingandmaking. com/ max-value-ia austin. gove| |a@gmail. com Maximum Value Information Architecture - Austin Gtrvella - austin.9oveilai-: iqmail. corn IA Summit 2007 - March 2227 - Las Vegas. NV
  3. 3. I'm a special, unique little snowflake. .. Just like you. Maximum Value Information Architecture - Austin Govella - austin.9ovel| a»q'nai| .corn IA Summit 2007 - March 2127 - Las Vegas. NV
  4. 4. .oc! ucLion i_ Maximum Vaiue lnlormatioo Architecture - Austin Govelln; niIstin. gove; Il. ->, grnal'. com
  5. 5. A Introduction , _ : —_u _v ‘ V ' —- r’ , I — . / . . / ,-(7, ‘ V’. ‘ ~ 7, - '- v » « _, 1'" 5 ~ . . _~ / v : 9' ‘ - . '1 ' ‘ r r . n. I 0 V ‘. ‘ '4 l ‘ . ' / § In if! » " _‘ V v. ,_ r ' ‘ 3 7 . , .1. ‘ / . ‘ I’ I l, , '7‘ ‘Pi; ' ll? " '1’ 4 3-4. _ ‘, , : “ I ‘ i . ; -~_’1f—-'13’ ‘ 1 4» : * 4_, . M 3.3) Ii. » . ..". ,. v4 .17» , l m“ ‘ . l 3‘ x J‘ * 5 . - . ‘ ‘ '. -2‘ . s2 ‘ _ . _ — . ,. _ 1 - , >5 . ‘ 3.. , . . , ’ : - , . ' <. ' - 2/f - « . »' “J”. V ' - - _ . 1. . _ . / . I - I * I, I -, . be , , 4- t= _!"_': !"'“fl_51"_"U"'5:°'. !*. ::: "!£tll». .
  6. 6. ‘ S ‘ ‘ . ‘_ . ... ... .. _ fr lm/ m.lI. t~_. flm: _. -* ‘, w }/ . — r T _ '3'"-— ' 6 ~ - . ;-4 Vi ‘- v. / to 3 It I . . '~. . I31 7:" . -“x : _ '3. I - , __ : _ , ii _I i_' _ . “ 1; . ~ _ I I ,3: V 'L‘ ‘, Vx ‘ -4- " nu‘ _, :' ‘a ‘ . -I *- '/ ‘V " t— I - — , I. » v l ‘(y A "47 ’ ‘ 1 ‘ r ‘: x K ‘ —'V , }' V . ’ )3 , 3» . . .y 1- . _- _ ‘V. _. ‘ I I l -.7 1 ’ _ . - .1‘ ahe Information Archittgure -Austin Govella -£I_. stia, _Q9Jafl: tr: ‘gmal! .tom > IA Summit 2007 - March 2217 - Las Vegas. NV 1-}
  7. 7. F - , ‘ . _ ‘. V A‘ ‘if 3;: 0 I; ‘ . 3 so ‘ g MlXiITIjLh Value lnf$r£h. &§§; figGfln§? ;Hfda - austin.9ovel| ai_<'grrIai . com __ '1. 43-1» 1, . 3 , V - ‘ J"! .. ;<; ‘ if j jg. Ff? “ . ; . .'_‘ Pf " _ -- ; IA sumdr. ir§_: gg- Z i1§; ?P__i_lY. Ar»$fl9as. NV , ,. ‘A E ‘.4 .
  8. 8. What's your next shot? Good pool players always know where they're going. Maximum Value Information Architecture - Austin Govella - austin.9ovel| a»q'nai| .corn IA Summit 2007 - March 2127 - Las Vegas. NV
  9. 9. Introduction Who's the author? What do they want to happen? What do they get out of it? a lnlormation Architecture - Austin Govella - austin.9ovel| ais9gmai| .covn IA Summit 2007 - March 22 27 Las Vegas NV
  10. 10. Introduction What's the impact? Six strategies for creating a larger impact on the business. Maximum Value Information Architecture - Austin Govella - austin.9ovel| agq'rrai| .corn IA Summit 2007 - March 2127 - Las Vegas. NV
  11. 11. 1. Rich interaction widgets Tools, not rules. Give people something useful they can use in other situations. Maximum Value information Architecture - Austin Govella - auslingovellarigma IA Summit 2007 - March 22 27 - Las Vegas. NV
  12. 12. .. Controlled vocabulary Mountains from molehills Change perspective to make things bigger. Maximum Value information Architecture - Austin Govt-Ila - austin.9ow: l|a»q'nai| .com IA Summit 2007 - March 2127 - Las Vegas. NV
  13. 13. 2*. ‘. ‘:‘ (= adT‘Iiul ‘No’ is only part of ‘Now’. No only starts the conversation. See where the conversation takes you. Maximum Value Information Architecture - Austin GUVEIIB - austin.9ovcl| agq'nai| .com IA Summit 1007 - March 2127 - Las Vegas, NV
  14. 14. A 4. Input matches output Plant seeds. Ideas blossom over time. Maximum Value Inlormation Architecture - Austin Govt-Ila - austin.9ovel| a>_. grnai| .co1n IA fummit 2007 - March 2127 - Lns Vegas, NV
  15. 15. S. Dina’s goals Find great minds. 4 , » g . Talk like them. Or, figure out why you don't. IA Summit 2007 - March 2127 - Las Vegas. NV
  16. 16. . GIS applictioi .3 . ¢- . 4- —. u. 5'i:3:-t: 'g;3ii= ~IIr; gf_flr: ig_ut= III? ‘ '"I(~_IIlI'It=1’ - I Maximum Value Intormation Architecture - Austin Govella - austin. r]oveIIa»3g: nai'. com IA Summit 1007 - March 11 27 - L. )sVegas. NV Q
  17. 17. 7. Campaign sitemap « Ice the cake Always add one more layer Maximum Value Information Architecture - Austin Govt. -Ila - £! tJSllIt.9t1V¢lIi>_—g'TlIiI. (lNfI IA Summit 1007 - March 1117 - Lns Vegas. NV
  18. 18. Questions? Comments? Maximum Value Inlovmation Architecture - Austin Govella - auslin. goveI| a>jAgrnai| .tom IA Summit 1007 - March 12 17 - Las Vegas. NV

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