By tweaking the molecular structure of banned chemicals, new drugs have been developed to circumvent the law. Despite little information about their toxicity, these new and emerging drugs have been sold online and in Australian adult stores. They are typically professionally packaged and labeled as ‘not for human consumption’. This presentation aims to provide participants with a brief overview of the context within which this phenomenon has developed and the types of products that have been available in Australia. This is a rapidly shifting market – each time one of these new drugs is banned, it seems like two more drugs emerge to replace it. As such, the limitations of legislative responses will be explored and alternative policy options considered. The presentation will also explore the need for better monitoring systems that are able to help us remain abreast of the rapid changes in the market.