1. Assignment no 1
Title – Entrepreneurship, creativity, & opportunities
Concept :
Basically anentrepreneurisapersonresponsible forsettingupabusinessoran enterprise.He hasthe
initiative, skill forinnovationandwholooksforhighachievements.He isa catalyticagentof change and
worksfor the goodof people .He puts upnew greenfieldprojectsthatcreate wealth,openupmany
employmentopportunitiesandleadstogrowthof othersectors.
ENTREPRENEUR
The concept of entrepreneurship has a wide range of meanings. On the one
extreme an entrepreneur is a person of very high aptitude who pioneers change,
possessing characteristics found in only a very small fraction of the population.
On the other extreme of definitions, anyone who wants to work for himself or
herself is considered to be an entrepreneur.
The word entrepreneur originates from the French word, entreprendre, which
means "to undertake." In a business context, it means to start a business. The
Merriam Webster Dictionary presents the definition of an entrepreneur as one
who organizes, manages, and assumes the risks of a business or enterprise.
Classification Of ENTREPRENEUR
• Business entrepreneur: Convert ideas into reality; deal with both manufacturing and trading
aspect of business (Small trading and manufacturing business)
• Trading entrepreneur:Undertakestrading activities;concerned with marketing (Domestic and
international level)
• Industrial entrepreneur:Undertakesmanufacturing activities only; new product development
etc (textile, electronics, etc)
• Corporate entrepreneur: Interested in management part of organisation; exceptional
organising, coordinating skills to manage a corporate undertaking (Ambani, Tata families)
• Agricultural entrepreneur:Productionand marketing of agricultural inputs and outputs (Dairy,
horticulture, forestry)
• Technical entrepreneur: Production oriented, possesses innovative skills in manufacturing,
quality control etc.
• Non technical entrepreneur: Develops marketing, distribution facilities and strategies

2. • Professional entrepreneur: Uses the proceeds from sale of one business to start another one.
Brimming with ideas to start new ventures
• Pure entrepreneur: Psychological and economic rewards motivate him
• Induced entrepreneur: Incentives, concessions, benefits offered by government for
entrepreneurs motivates him
• Motivated entrepreneur: Sense of achievement and fulfillment motivate him
• Spontaneous entrepreneur: Born entrepreneurs with inborn traits of confidence, vision,
initiative
• Growth entrepreneur: One who enters a sector with a high growth rate; is a positive thinker
• Super growth entrepreneur: One who enters a business and shows a quick, steep and upward
growth curve
• First generation entrepreneur: Innovator, risk taker, among the firsts in family to enter
business
• Modern entrepreneur: Who considers feasibility of business, which can adapt to change and
dynamic market
• Classical entrepreneur: One who gives more importance to consistent returns than to growth;
concerned about customer and marketing needs
• Area- Rural and Urban entrepreneur
• Gender/Age- Men and Women entrepreneur
• Scale- Small and Large scale entrepreneur
characteristics of entrepreneurs:
Initiative
An entrepreneur takes actions that goes beyond job requirements or the demand of the
situation.They Crate ideas that bring about phenomenal changes
Opportunity seeking
An entrepreneur is quick to see and seize opportunities. He/she does things before he/she is asked
to work by people or forced by situation.

3. Persistence
An entrepreneur is not discouraged by difficulties and problems that come up in the business or
his/her personal life. Once she sets a goal she is committed to the goal and will become completely
absorbed in it.
Information seeking
An entrepreneur undertakes personal research on howto satisfy customers and solve problems.
He/she knows that different people have different capabilities that can be of help to them. He/she
seeks relevant information from his/her clients, suppliers, competitors and others. He/she always
wants to learn things which will help the business to grow.
Demand for quality and efficiency
An entrepreneur is always competing with others to do things better, faster, and at less cost he/she
strives to achieve excellence.
Risk taking
Are you afraid of uncertainties? Then you cannot be an entrepreneur. Entrepreneurs are not high
risk takers. They are also not gamblers; they calculate their risks before taking action. They place
themselves in situations involving moderate risk so they are moderate risk takers.
Goal setting
An entrepreneur sets meaningful and challenging goals for him/herself. An entrepreneur does not
just dream. Him/she thinks and plans what he/she does. He/she is certain or has hope about the
future.
Commitment to work
An entrepreneur will work long hours after into the night just to be able to keep his/her promise to
his/her client. He/she does the work together with his/her workers to get a job done. He/she knows
how to make people happy to work for him/her due his/her dynamic leadership.
Systematic planning and monitoring
An entrepreneur plans for whatever he/she expects in the business. He/she does not leave things to
luck. He/she plans by breaking large tasks down into small once and puts time limits against them.
Since and entrepreneur knows what to expect at anytime he/she is able to change plans and
strategies to achieve what he/she aims at.
Persuasion and networking
An entrepreneur acts to develop and maintain business contacts by establishing good working
relationship. Uses deliberate strategies to influence others.

4. Independence and self confidence
Most entrepreneurs start business because they like to be their own boss. They are responsible for
their own decisions.
Creativity:
Creativity is a phenomenon whereby something new and in some way valuable is created (such as
an idea, a joke, a literary work, painting or musical composition, a solution, an invention etc). The
range of scholarly interest in creativity includes a multitude of definitions and approaches involving
several disciplines; psychology, cognitive science, education,philosophy (particularly philosophy of
science), technology, theology, sociology, linguistics, business studies, songwritingand economics,
taking in the relationship between creativity and general intelligence, mental and neurological
processes associated with creativity, the relationships between personality type and creative ability
and between creativity and mental health, the potential for fostering creativity through education and
training, especially as augmented by technology, and the application of creative resources to
improve the effectiveness of learning and teaching processes
Mental characteristic that allows a person to think outside of the box, which results in innovative or different approaches to
a particular task. "Amy's creativity is the main factor that landed her the job at the design firm."
risk taking:
the act or fact of doing something that involves danger or risk in order to achieve a goal
Risk-taking refers to the tendency to engage in behaviors that have the potential to be harmful
or dangerous, yet at the same time provide the opportunity for some kind of outcome that can
be perceived as positive. Driving fast or engaging insubstance use would be examples of risk-
taking behavior. They may bring about positive feelings in-the-moment. However, they can also
put you at risk for serious harm, such as an accident.
SWOT analysis:
The name says it: Strength, Weakness, Opportunity, Threat. A SWOT analysis guides you to
identify the positives and negatives inside your organization (S-W) and outside of it, in the
external environment (O-T). Developing a full awareness of your situation can help with both
strategic planning and decision-making.
The SWOT method (which is sometimes called TOWS) was originally developed for business
and industry, but it is equally useful in the work of community health and development,
education, and even personal growth.
SWOT is not the only assessment technique you can use, but is one with a long track record of
effectiveness. Compare it with other tools found in the Community Tool Box to determine if this
is the right approach for your situation. The strengths of this method are its simplicity and
application to a variety of levels of operation.

5. When Do You Use Swot?
A SWOT analysis can offer helpful perspectives at any stage of an effort. You might use it
to:
 Explore possibilities for new efforts or solutions to problems.
 Make decisions about the best path for your initiative. Identifying your opportunities for
success in context of threats to success can clarify directions and choices.
 Determine where change is possible. If you are at a juncture or turning point, an
inventory of your strengths and weaknesses can reveal priorities as well as possibilities.
 Adjust and refine plans mid-course. A new opportunity might open wider avenues, while
a new threat could close a path that once existed.
SWOT also offers a simple way of communicating about your initiative or program and an
excellent way to organize information you've gathered from studies or surveys.