1. European Car Market Analysis
Sample Report
Autobei Consulting Group (ACG)
European Car Market Analysis

2. Copyright
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 This information does not constitute an offer to exchange or sell or an offer to exchange or buy any
securities.
Autobei Consulting Group (ACG)
European Car Market Analysis

3. Sales Overview
Car sales
2012
16,187,240
2011
17,159,553
2010
16,491,307
2009
16,606,947
2008
18,820,893
2007
19,622,391
2006
18,692,262
2005
17,912,308
World
Europe
There is a fluctuation in European car market, However globally sales has increased since 2010 onwards mainly due to emerging market
Autobei Consulting Group (ACG)
European Car Market Analysis

4. Top Models in Europe
Volkswagen
Golf
Ford Focus
Renault Mégane
Volkswagen
Polo
Ford Fiesta
Peugeot
Opel Corsa
Renault Clio
Opel Astra
Volkswagen
Passat
Volkswagen Golf is the most selling model in Europe and most selling model worldwide within Volkswagen Group
Peugeot is launching its new product of 208 small car series by this which will compete VW Golf
Autobei Consulting Group (ACG)
European Car Market Analysis

5. European Car Industry Overview
Top 10 car market in Europe
3,082,580
3,173,634
Germany
2,044,609
1,941,253
UK
1,898,760
France
1,402,089
Italy
Spain
502,675
555,798
487,377
572,211
Belgium
336,010
356,145
Austria
326,081
316,846
Switzerland
Poland
1,749,074
699,589
304,984
Netherland
s
2,204,229
271,215
297,937
2012
2011
Germany is the largest market in Europe for passenger car with more than 3 million, Spanish economy is struggling and going down
Source: Association Auxiliaire de l'Automobile, ACG analysis
Autobei Consulting Group (ACG)
European Car Market Analysis

6. Brand-wise Sales
Sales Volume
3,210,909
3,207,542
Volkswagen Group
1,465,735
PSA Group
1,053,489
Renault Group
1,682,868
1,297,995
1,006,032
1,166,748
GM Group
977,917
1,091,856
Japanese OEM
947,745
Ford Group
BMW Group
800,303
Fiat Group
1,090,419
798,231
810,952
667,113
672,604
Daimler
541,834
559,480
Toyota Group
429,563
394,718
Hyundai
339,687
287,476
Kia
247,258
288,534
Others
Jaguar Land Rover
949,054
127,465
95,532
Aston Martin
5,540
7,201
1,804
2,325
Chinese
808
1,688
Korean Others OEMs
Iveco
622
709
VW is the market leader due to its product range and product position
2012
2011
Source: Association Auxiliaire de l'Automobile, ACG analysis
Autobei Consulting Group (ACG)
European Car Market Analysis

7. Brand-wise Market Share
Market Share %
25.4
Volkswagen Group
23.57
11.6
PSA Group
8.3
Renault Group
8.0
GM Group
12.37
9.54
8.57
Top three Brand
7.7
8.02
Japanese OEM
7.5
Ford Group
BMW Group
6.3
Fiat Group
8.01
6.3
5.96
5.3
4.94
Daimler
4.3
4.11
Toyota Group
3.4
2.90
Hyundai
2.7
2.11
Kia
2.0
2.12
Others
2012
2011
1.0
0.70
Jaguar Land Rover
Korean Others OEMs
6.97
0.0
0.05
Aston Martin
0.014
0.02
Chinese
0.006
0.01
Iveco
VW is the market leader with 25% market share due to its product range and product position
0.005
0.01
Source: Association Auxiliaire de l'Automobile, ACG analysis
Autobei Consulting Group (ACG)
European Car Market Analysis

8. Market Overview
Growth
33.43
18.16
8.83
-0.82
-1.31
-3.13
-12.90
-18.84
-13.77
-10.44
-13.08
-3.15
-12.27
-14.31
-15.83
-23.07
-22.41
-52.13
Volkswagen PSA Group
Group
Renault
Group
GM Group
Japanese
OEM
Ford
BMW
Fiat Group
Daimler
Toyota
Hyundai
KIA
Others
Jaguar Land Korean OEM Aston Martin
Rover
Chinese
OEM
 Overall market de growth by 8%
• European market is quality driven
 Top 3 players are Germans and French
Iveco
• Preference for small car and Sedan, People do not prefer to buy
big cars
 Japanese are having countable presence in Eastern Europe
• Car is one of the important vehicle in German people life
 Resistant for Chinese products
Source: Association Auxiliaire de l'Automobile, ACG analysis
Autobei Consulting Group (ACG)
European Car Market Analysis

9. Economy Class Segment
2011
2012
Growth
Volkswagen
1,683,712
1,605,212
-4.66
15.65
16.52
Ford
1,090,409
947,738
-13.08
10.14
9.76
Opel
990,086
834,202
-15.74
9.20
8.59
Renault
1,045,730
816,866
-21.89
9.72
8.41
Peugeot
911,820
793,383
-12.99
8.48
8.17
Citroen
771,048
672,352
-12.80
7.17
6.92
Fiat
683,977
581,997
-14.91
6.36
5.99
Toyota
532,028
515,295
-3.15
4.95
5.30
Skoda
494,058
490,593
-0.70
4.59
5.05
Nissan
459,169
432,814
-5.74
4.27
4.46
Hyundai
429,563
339,687
8.83
3.67
4.42
KIA
394,718
287,476
18.16
2.67
3.50
Seat
305,430
259,845
-14.92
2.84
2.67
Dacia
252,265
236,623
-6.20
2.35
2.44
Chevrolet
175,718
171,287
-2.52
1.63
1.76
Suzuki
179,094
154,181
-13.91
1.67
1.59
Honda
150,267
139,911
-6.89
1.40
1.44
Mazda
137,035
123,903
-9.58
1.27
1.28
Lancia
98,586
92,646
-6.03
0.92
0.95
113,479
76,433
-32.65
1.06
0.79
10,756,105
9,714,531
-9.68
Mitsubishi
Total
2011 MS % 2012 MS %
• VW is the peoples car in Europe, registered de growth of 4.6% in difficult market
situation
• Opel is facing serious problem in Germany but overall in Europe it is maintaining
in top 3 OEM
• Toyota is the top car OEM in the globe but could not penetrate European market,
Specially central Europe
• Kia & Hyundai are the only OEM with positive growth
* Based on strong position in segment
Source: Association Auxiliaire de l'Automobile, ACG analysis
Autobei Consulting Group (ACG)
European Car Market Analysis

10. Economy Class “Small” segment
Sales Volume
Market Share %
Growth %
168,482
155,458
68
69
-7.73
78,818
-8.98
32
69,637
31
-11.65
BMW "Mini"
Mercedes "Smart"
2011
2012
BMW "Mini"
Mercedes "Smart"
2011
BMW "Mini"
Mercedes "Smart"
Total
2012
BMW “Mini” brand is stronger than Mercedes “Smart”
BMW “Mini” is having double market share compare to than Mercedes “Smart”
In growth also Smart has around 4% de growth compare to Mini
Source: Association Auxiliaire de l'Automobile, ACG analysis
Autobei Consulting Group (ACG)
European Car Market Analysis

11. Premium Class Segment
Growth
Sales volume
Market Share %
703,464
36
36
680,287
642,006
3.41
34
33
31
31
644,418
593,786
597,476
0.62
0.38
Audi
BMW
2011
Mercedes
2012
Audi
BMW
2011
Mercedes
Audi
BMW
Mercedes
2012
Volkswagen Group company Audi is the market leader with growth of 3.41% and Market share of 36%
Bavaria based BMW is number 2 with 34% market share, however it lost 1% in 2012 compare to 2011
Overall segment size has increased in last two years
Source: Association Auxiliaire de l'Automobile, ACG analysis
Autobei Consulting Group (ACG)
European Car Market Analysis

12. Premium/Sport Segment
Growth
Sales Volume
Market Share %
62.52
255,452
230,733
42.83
56.73
8.03
3.22
-0.45
-9.68
-22.41
25.58
104,057
72,855
17.83
45,301
41,934
Volvo
Land Rover
Porsche
23,407
22,676
2,325
Jaguar
10.2611.14
1804
Aston
Martin
13,323
1,409
SAAB
Volvo
Land Rover
Porsche
2011
2011
5.55 5.76
Jaguar
0.57 0.44
Aston Martin
SAAB
-89.42
3.26
0.35
Volvo
Land
Rover
Porsche
Jaguar
Aston
Martin
SAAB
Total
2012
2012
Volvo car which is consider one of the safe car in the world is the market leader with around 62% market share
Tata Group‟s premium brand, Land Rover has registered growth of 42% in 2012
Aston Martin which was targeted by Indian OEM M&M has lost its sales and de growth 22%
Source: Association Auxiliaire de l'Automobile, ACG analysis
Autobei Consulting Group (ACG)
European Car Market Analysis

13. Volkswagen Group
Premium Brand
Integrated Group
Volkswagen Group
1,800,000
22.8
1,683,712
1,605,212
30.0
1,600,000
50.7%
20.0
1,200,000
8.0
3.4
1,400,000
10.0
-0.7
-4.7
Passenger vehicles
0.0
1,000,000
-14.9
-10.0
703,464
680,287
800,000
100%
-20.0
494,058
490,593
600,000
400,000
305,430
259,845
200,000
-30.0
45,301
41,934
-40.0
2,121 2,605
0
Holding
-50.0
Volkswagen
Audi
Skoda
Seat
Porsche
Others
100%
2011
2012
Growth
PORSCHE AG
Share Holding Structure
Others, 9.90%
Qatar
Holding, 17.00%
State of Lower
Saxony, Hanover,
20.00%
Commercial vehicles
Porsche Automobil
Holding
SE, Stuttgart, 50.7
3%
Economy Brand
Porsche
GmbH, Salzburg, 2
.37%
Source: VW & ACG analysis
Autobei Consulting Group (ACG)
European Car Market Analysis

14. Purchase Full Report
Arun Aravindan
Customized Research - Global Market
Senior Manager
Autobei Consulting Group (ACG)
Phone - +91 9544061665
Email : arun.ka@autobei.com
Website : www.autobei.com
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This publication contains information in summary form and is therefore intended for general guidance only. It is not intended to be a substitute for detailed research or the
exercise of professional judgment. Neither ACG nor any other member of the organization can accept any responsibility for loss occasioned to any person acting or
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Autobei Consulting Group (ACG)
European Car Market Analysis