Watch the webinar replay: https://resources.autopilothq.com/recording/market-segmentation-examples/ Try Autopilot free: https://autopilothq.com/free-trial.html 72% of consumers get frustrated by generic, untargeted marketing. So how do you avoid sending the wrong message to the wrong person? Group your contacts into precise segments. In this webinar, you’ll learn how to create a better customer experience with smart segmentation. Autopilot CEO Mike Sharkey and CMO Guy Marion share 5 examples of journeys using Autopilot's Smart Segments that’ll help you... 1. Score your next sale by winning back customers who haven’t purchased within 30 days 2. Create better campaigns that send to contacts based on the time and date they signed up 3. Nurture the most qualified leads by suppressing competitor lists and internal email addresses 4. Get more customer reviews by automatically asking contacts who gave you a high Net Promoter Score 5. Delight users with rewards or tips when they take positive actions (and vice versa) Plus, you’ll have the opportunity to see Autopilot’s new Smart Segments feature in action.

1. 5 Smart Segment Examples to Create Personalized,
High-Performing Marketing Journeys

2. MEET THE SPEAKERS
Mike Sharkey
CEO & Co-founder
Guy Marion
CMO & Growth

3. ASK US ANYTHING
#SmartSegments
@AutopilotUS
#SmartSegments

4. 4
AGENDA
#SmartSegments
Background
Why segmentation?
Sneak Peek
New! Autopilot Smart Segments
Examples
5 high-performing journeys using Smart Segments

5. Why Segmentation?

6. CONSUMERS EXPECT A PERSONAL EXPERIENCE
of consumers are
turned off by
generic marketing
72%

7. 7
4X More likely
to respond
PERSONALIZATION DRIVES BEHAVIOR
20%
,
only turned off by
personalization

8. FRAMEWORK FOR PERSONALIZATION
#SmartSegments
Demographic Engagement CRM Events
Highly Personal
Integrated
Autopilot Data Connected Data
Personalization
Generic
Customer Profile Data
Apps

9. THE POSSIBILITIES
#SmartSegments
Demographic Engagement CRM Events
Data
• Industry
• Job title
• Location
• Email clicked
• URL visited
• Form submitted
• Lead status
• Owner
• Territory
• In-app events
• Revenue
• Net Promoter Score
• Products purchased
Journey
• Newsletter
• Promotion
• Event follow up
• Lead follow up
• Nurture
• Free trial
• Sales nurture
• Trial outreach
• Upsell offer
• Behavior-based onboarding
• Proactive support
• Product-specific nurturing
• Product recommendations

10. SEGMENTATION = MORE PERSONAL AND PROFITABLE MARKETING
#SmartSegments
Better email engagement.
Segmented campaigns see 62.81% higher click rates compared to non-segmented campaigns.
(Source: Mailchimp)
More sales.
Leads who are nurtured with targeted content produce a 20% increase in sales opportunities.
(Source: DemandGen)
Higher customer satisfaction.
59% of consumers are more inclined to purchase from a company if it offers a personalized experience.
(Source: Infosys)

11. #SmartSegments
New Smart Segments
SNEAK PEEK

12. Once Upon a WineTime….

13. 13
1
DEMOGRAPHIC
Trigger the publication
of two Ebooks
#SmartSegments

14. 14
2
ENGAGEMENT
Nurture E-Book downloaders
who came from Facebook
#SmartSegments
www.winetime.space?utm_campaign=Facebook

15. 15
3
CRM
Integrating CRM into our
lead nurture
#SmartSegments

16. 16
4
EVENTS
Help more users
become Active
#SmartSegments

17. 17
5
EVENTS
Win back customers who
haven’t bought in 30 days
#SmartSegments

18. TAKEAWAYS
#SmartSegments
Engage the right person at the right time through segmentation and
personalized marketing to increase clicks, conversions, and customer satisfaction.
Test messaging that resonates with your audience manually. Then sync the
customer profile data required to automate your winning approach.
Achieve 1:1 messaging by connecting CRM and event data into your marketing
journeys. Engage contacts based on sales activity, lead status, or in-app usage.

19. Q&A

20. GET IN TOUCH
autopilothq.com | blog.autopilothq.com | @autopilotus
Guy Marion
guy@autopilothq.com
Mike Sharkey
mike@autopilothq.com