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Startup Growth Strategy Tutorial: How a Startup Accelerated User Acquisition Growth 18x in 10 Mo

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Looking for a way to accelerate the growth of your startup?
See how RangeMe was awarded Shop.org’s title of Digital Commerce Startup of the Year—they’ve successfully tapped into the power of automation to accelerate user acquisition 18x over the past 10 months.

In this webinar, Brandon Leong, RangeMe’s Director of Marketing and Growth, shares how this innovative online marketplace provides a scalable and personalized experience throughout the entire customer lifecycle.

For more info check out Autopilot is a visual marketing software for customer journeys. Try it now free: https://autopilothq.com/free-trial.html

You’ll get an inside look at RangeMe’s well-oiled automation machine, including:
-Winning channels that drive and convert thousands of inbound leads per week
-How to use segmentation and personalization to activate SMB and Enterprise users faster
-Key journeys, tools, and automation tips for turning leads into customers at scale

Publicado en: Marketing
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Startup Growth Strategy Tutorial: How a Startup Accelerated User Acquisition Growth 18x in 10 Mo

  1. 1. How This Startup of the Year Accelerated User Acquisition Growth 18x in 10 Months
  2. 2. Ask us anything! #RangeMeJourney @AutopilotUS @Range_Me
  3. 3. Meet the speakers #RangeMeJourney Brandon Leong Director, Marketing & Growth Guy Marion CMO & Growth Kevin Klein VP of Customer Success
  4. 4. About RangeMe RangeMe is an innovative online product discovery platform that streamlines the buying process for retailers and gives suppliers control over product visibility and reach. #RangeMeJourney
  5. 5. RangeMe Customer Personas #RangeMeJourney 55k+ Suppliers, 190k+ Products Major US Retailers
  6. 6. And this is how RangeMe is growing… #RangeMeJourney Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 18x user acquisition growth in 10 months
  7. 7. A fully inbound & automated funnel #RangeMeJourney Acquire Marketing Channels Email CPC Social Retargeting Referrals Partnerships (Retailers) Web Leads (Suppliers) Lead Nurturing Customer Onboarding Value Nurture Grow Success Product Journey Ownership
  8. 8. Setting the foundation: RangeMe’s tool stack Customer Journey Marketing Landing Pages Analytics CRM API #RangeMeJourney
  9. 9. Pearl #1. Acquire leads with automated nurturing #RangeMeJourney Winnie Marketing Coordinator Ejection flow A/B Split Test Condition Checks Emails Results 82.3% open rate 42.15% click rate Field Updates
  10. 10. Pearl #2: Personalize customer onboarding #RangeMeJourney Brandon Dir. Marketing & Growth Kevin VP Customer Success Results 30% increase in users who added their first product V1 V2
  11. 11. Facebook is the fastest platform to develop your know, like, and trust factor. It’s a frictionless sales funnel. Pearl #3: Organize your automation team for success We let the customer drive our automation efforts, not our internal departmental structure. —Brandon Leong, Director, Marketing & Growth #RangeMeJourney
  12. 12. Optimizing is worth it! • 18x customer acquisition growth and scale with a small team • 30% increase in new user activation with thousands of customers onboarded weekly • 80%+ open rates and 40%+ click rates by personalizing and testing acquisition emails #RangeMeJourney RangeMe has achieved…
  13. 13. Q & A #RangeMeJourney Brandon Leong Director, Marketing & Growth Guy Marion CMO & Growth Kevin Klein VP of Customer Success
  14. 14. @autopilotus autopilothq.com blog.autopilothq.com Get in touch @range_me rangeme.com rangeme.com/blog

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