After 30 years working for other companies, the author started his own business advisory practice but had no experience with websites, SEO, or social media. He set up a basic website and spent 6 months learning from online resources and younger experts. He discovered the value of sharing knowledge through blogging, social media, and answering questions. While his business is still growing, his online exposure has increased significantly through research, learning, sharing his expertise, and embracing new technologies.