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Why Russia needssupreme design council?       Igor Voloshin
Russian police             logo of Ministry of home affairs
emblem of road policearms of road police
where is you child now?
giving bribes?                 Corruption
road-posts for road police
Russian fire service
Russian medical service         Quick medical help
Russian life of disabled       people
Inside     Lift   Outside
Public transportation
Russian territory   branding            full year             Sochi
Kaliningrad area   Viksa                   Orsk 275
Comzina str.                  Stepana Razina avanue               A. Matrosova
Togliatti   Togliatti
Perm   First typeface, design for         Russian town
Bus stop.
I love P
I love P
Kaluzhskaya area
Smolensk 1150
Moscow arms
Schools
Design concepts withrussian old-style graphics
The Perm’s centre ofdesign development
Government corporations
Russian energy agency
Russia design landscape
SocietiesInternational Association | Union of designers
Union of Russian designers     they are creatingNational committee of design
Russian union of branding companies
Art-directors club. Russia
Interactive communication agency
Association of communication agencies
Architectures Union of Russia
Background• Strong vertical power system in  Russia• Low level of initiatives on the places  (mayors, governors, ministers...
Result• Weak, non-consistent, soviet, old,  unreliable image of everything, that is  connected to the government• Internal...
Ways of improvement• Include professional designers and  creative people in the processes of  state organization’s image c...
A government organization, that will be responsible for image of the governmentorganizations and corporations and aimedat ...
Supreme Design Council ofRussian Federation
Tasks• Manage design communication of  government corporations and  organizations (corporate style for  transport companie...
Aims• Re-create strong image of a huge  country piece by piece• Add value to the companies, that are  to be sold shortly• ...
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Design in russia

  1. 1. Why Russia needssupreme design council? Igor Voloshin
  2. 2. Russian police logo of Ministry of home affairs
  3. 3. emblem of road policearms of road police
  4. 4. where is you child now?
  5. 5. giving bribes? Corruption
  6. 6. road-posts for road police
  7. 7. Russian fire service
  8. 8. Russian medical service Quick medical help
  9. 9. Russian life of disabled people
  10. 10. Inside Lift Outside
  11. 11. Public transportation
  12. 12. Russian territory branding full year Sochi
  13. 13. Kaliningrad area Viksa Orsk 275
  14. 14. Comzina str. Stepana Razina avanue A. Matrosova
  15. 15. Togliatti Togliatti
  16. 16. Perm First typeface, design for Russian town
  17. 17. Bus stop.
  18. 18. I love P
  19. 19. I love P
  20. 20. Kaluzhskaya area
  21. 21. Smolensk 1150
  22. 22. Moscow arms
  23. 23. Schools
  24. 24. Design concepts withrussian old-style graphics
  25. 25. The Perm’s centre ofdesign development
  26. 26. Government corporations
  27. 27. Russian energy agency
  28. 28. Russia design landscape
  29. 29. SocietiesInternational Association | Union of designers
  30. 30. Union of Russian designers they are creatingNational committee of design
  31. 31. Russian union of branding companies
  32. 32. Art-directors club. Russia
  33. 33. Interactive communication agency
  34. 34. Association of communication agencies
  35. 35. Architectures Union of Russia
  36. 36. Background• Strong vertical power system in Russia• Low level of initiatives on the places (mayors, governors, ministers)• Generally low knowledge among state workers in any design related topics
  37. 37. Result• Weak, non-consistent, soviet, old, unreliable image of everything, that is connected to the government• Internal reforms are not seen by the citizens immediately, thus nobody sees a difference (disloyalty)• Russia is perceived as a low value source of raw-materials
  38. 38. Ways of improvement• Include professional designers and creative people in the processes of state organization’s image creation• Increase the role of design, by giving power on government level• Create an Organization, that will be responsible for government brands
  39. 39. A government organization, that will be responsible for image of the governmentorganizations and corporations and aimedat making the life of different social groups of people better, using design as a tool.
  40. 40. Supreme Design Council ofRussian Federation
  41. 41. Tasks• Manage design communication of government corporations and organizations (corporate style for transport companies)• Manage industrial design projects that include state workers (Police uniform)• Manage the process of branding Russian territories (Togliatti)
  42. 42. Aims• Re-create strong image of a huge country piece by piece• Add value to the companies, that are to be sold shortly• Establish better image of state services (police, fire dept. etc.)

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