1.
Why Russia needs
supreme design council?
Igor Voloshin

2.
Russian police
logo of Ministry of home affairs

3.
emblem of road police
arms of road police

4.
where is you child now?

5.
giving bribes?
Corruption

6.
road-posts for road police

7.
Russian fire service

8.
Russian medical service
Quick medical help

9.
Russian life of disabled
people

10.
Inside
Lift Outside

11.
Public transportation

12.
Russian territory
branding
full year
Sochi

13.
Kaliningrad area Viksa
Orsk 275

14.
Comzina str. Stepana Razina avanue
A. Matrosova

15.
Togliatti Togliatti

16.
Perm
First typeface, design for
Russian town

17.
Bus stop.

18.
I love P

19.
I love P

20.
Kaluzhskaya area

21.
Smolensk 1150

22.
Moscow arms

23.
Schools

24.
Design concepts with
russian old-style graphics

25.
The Perm’s centre of
design development

26.
Government corporations

27.
Russian energy agency

28.
Russia design
landscape

29.
Societies
International Association | Union of designers

30.
Union of Russian designers
they are creating
National committee of design

31.
Russian union of branding companies

32.
Art-directors club. Russia

33.
Interactive communication agency

34.
Association of communication agencies

35.
Architectures Union of Russia

36.
Background
• Strong vertical power system in
Russia
• Low level of initiatives on the places
(mayors, governors, ministers)
• Generally low knowledge among state
workers in any design related topics

37.
Result
• Weak, non-consistent, soviet, old,
unreliable image of everything, that is
connected to the government
• Internal reforms are not seen by the
citizens immediately, thus nobody
sees a difference (disloyalty)
• Russia is perceived as a low value
source of raw-materials

38.
Ways of improvement
• Include professional designers and
creative people in the processes of
state organization’s image creation
• Increase the role of design, by giving
power on government level
• Create an Organization, that will be
responsible for government brands

39.
A government organization, that will be
responsible for image of the government
organizations and corporations and aimed
at making the life of different social groups
of people better, using design as a tool.

40.
Supreme
Design Council of
Russian Federation

41.
Tasks
• Manage design communication of
government corporations and
organizations (corporate style for
transport companies)
• Manage industrial design projects that
include state workers (Police uniform)
• Manage the process of branding
Russian territories (Togliatti)

42.
Aims
• Re-create strong image of a huge
country piece by piece
• Add value to the companies, that are
to be sold shortly
• Establish better image of state
services (police, fire dept. etc.)