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For  Ministries digital media Lynette Hawkins beyond marketing group, inc. www.awesomeinsight.com
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Lifting the barriers to communication
Reaching the next generationIntroduction…Who We are 2 Lynette Hawkins
The Way We Communicate has Changed…TheMessage has not. More on-line More ways to reach out More touch points for Sunday visitors It’s time to reach out to the next generation across all mediums. 3
60% of U.S. Churches Use at least one social media platform 4 Lifeway Research, September 2010
*300,000 Protestant Churches in U.S. *Hartford Institute estimate 5
47% Protestant Churches have Facebook Pages Lifeway Research, September 2010 6
7 78% of Protestant Churches have a website http://www. Lifeway Research, September 2010
42% have a church web site that gets updated once a month or less. Lifeway Research, September 2010 8
48% of Pastors  Lifeway Research, September, 2010 9
6% of Pastors 10 Lifeway Research, September 2010
11 Use of Social Networks by Online Folks Pew Internet Project Survey 2008
Is Your Church  Digital Door Open? 12
Ponder this…            1. If members are visiting websites or posting to community pages on Facebook but your church does not have a web site or Facebook page, what does that say about your ministry? 2. If people can go to websites of churches in your area and see current events planned for the weekend but not at your church website, what does that say about your ministry? 3. If members view videos posted, share inspirational emails and blogs but not from your church, what does that say about your ministry? 13 ?
What’s stopping your ministry from opening the digital door wider? Budget issues? Privacy concerns? Limited know-how? Volunteers? Little interest? 14
What Can Opening the Digital Door Do? Raise visibility and awareness Build access to what’s going on  Inspire and connect Heighten awareness of events Connect to new comers Generate conversations where people are 15
16 It’s about lifting the barriers to communications.
17 Conversations… understanding needs
18 Popular tools for Ministries VIDEO SHARING YouTube  PHOTO SHARING Flickr Photobucket REVIEWS Yelp.com NETWORKING SITES Facebook MySpace   Linked In BLOGS Wordpress Blogs Blogger  MICROBLOGS Twitter
19 Where Do We Go with Social Media… Set up a presence with at least one site Monitor your web presence for lean-in Set privacy settings as appropriate Maintain an up-to-date presence
20
21 Q. If I am a pastor, should I friend members on Facebook? A. It depends.
22 Q. Can we remove any posts or comments on our ministry page or blog? A. Yes, delete as needed.
23 Q. What if people posts photos to our page that are inappropriate? A. Delete any inappropriate photos.

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Social Media for Ministries

  • 1. For Ministries digital media Lynette Hawkins beyond marketing group, inc. www.awesomeinsight.com
  • 2.
  • 3. Lifting the barriers to communication
  • 4. Reaching the next generationIntroduction…Who We are 2 Lynette Hawkins
  • 5. The Way We Communicate has Changed…TheMessage has not. More on-line More ways to reach out More touch points for Sunday visitors It’s time to reach out to the next generation across all mediums. 3
  • 6. 60% of U.S. Churches Use at least one social media platform 4 Lifeway Research, September 2010
  • 7. *300,000 Protestant Churches in U.S. *Hartford Institute estimate 5
  • 8. 47% Protestant Churches have Facebook Pages Lifeway Research, September 2010 6
  • 9. 7 78% of Protestant Churches have a website http://www. Lifeway Research, September 2010
  • 10. 42% have a church web site that gets updated once a month or less. Lifeway Research, September 2010 8
  • 11. 48% of Pastors Lifeway Research, September, 2010 9
  • 12. 6% of Pastors 10 Lifeway Research, September 2010
  • 13. 11 Use of Social Networks by Online Folks Pew Internet Project Survey 2008
  • 14. Is Your Church Digital Door Open? 12
  • 15. Ponder this… 1. If members are visiting websites or posting to community pages on Facebook but your church does not have a web site or Facebook page, what does that say about your ministry? 2. If people can go to websites of churches in your area and see current events planned for the weekend but not at your church website, what does that say about your ministry? 3. If members view videos posted, share inspirational emails and blogs but not from your church, what does that say about your ministry? 13 ?
  • 16. What’s stopping your ministry from opening the digital door wider? Budget issues? Privacy concerns? Limited know-how? Volunteers? Little interest? 14
  • 17. What Can Opening the Digital Door Do? Raise visibility and awareness Build access to what’s going on Inspire and connect Heighten awareness of events Connect to new comers Generate conversations where people are 15
  • 18. 16 It’s about lifting the barriers to communications.
  • 20. 18 Popular tools for Ministries VIDEO SHARING YouTube PHOTO SHARING Flickr Photobucket REVIEWS Yelp.com NETWORKING SITES Facebook MySpace Linked In BLOGS Wordpress Blogs Blogger MICROBLOGS Twitter
  • 21. 19 Where Do We Go with Social Media… Set up a presence with at least one site Monitor your web presence for lean-in Set privacy settings as appropriate Maintain an up-to-date presence
  • 22. 20
  • 23. 21 Q. If I am a pastor, should I friend members on Facebook? A. It depends.
  • 24. 22 Q. Can we remove any posts or comments on our ministry page or blog? A. Yes, delete as needed.
  • 25. 23 Q. What if people posts photos to our page that are inappropriate? A. Delete any inappropriate photos.
  • 26. 24 Q. What can our church do with a ministry page on Facebook? A. Engage, inspire, invite
  • 27. 25 Sign Up for Free e-Newslettern Lynette Hawkins beyond marketing group, inc.e AWESOME INSIGHT www.awesomeinsight.com facebook.com/awesomeinsight (336)854-4196