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Let the students to the talking...
1. Let the students do the talking… Alison Wildish Edge Hill University Tags: case2007
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5. Me and my role Worn all hats: Designer (marketing), then developer (techy), manager ( bureaucracy !) (Informal) hybrid role – IT Services / Corporate Marketing Committees: Information Strategy, Marketing & Recruitment plus IT Services and Marketing Management Groups Manage all Web Services except VLE
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8. Alison is… taking a moment to compose her thoughts… Updated seconds ago
9. - Social networking (Facebook, MySpace, Bebo) 98% of EHU students - Young people prefer use IM than email 25% take up of email at EHU - Feeds everywhere - Personalised homepages back to the portal - Blogging - No real sense of privacy / protection of identity The changing web: trends
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11. The changing web: trends “ I want it that way ” User choice is everything, I want to choose what I want to see and how I see it
24. The changing web: trends Web 1.0 FORMAL Managed ‘ Corporate’ Prospective students, sell, prospective students, prospective students… “ Send it to us… we’ll put in online…” “ We’ll send an email out to the students”
36. (My vision of) the future… Core student ID Students / Prospective Students UK Federated Access
37. (My vision of) the future… The Prospective Student Vague awareness: Posters/flyers/word of mouth > Third party websites, YouTube… General interest: Prospectus/Corporate Website > Third party sites (real student reviews) Serious Applicant: Prospectus request/course details/websites > Website community
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39. (My vision of) the future… Easier to get word of mouth information More reality More push-pull with other sites – get in their space… Our students are our marketing and PR What they think, where they go, what they say is everything