The document advertises an upcoming MobileMonday event in Hamburg, Germany on February 13-22, 2012. It provides details on the location, contact information for registration, sponsors, and speaker biographies on topics like mobile and cloud applications, social media APIs, and augmented reality experiences. The event will focus on mobile innovations, trends, and networking in the industry.

1. GERMANY www.mobile-monday.de
Looking forward to mobile2012
& Mobile World Congress
February 13, 18.–22.00
Hotel Radisson - Hamburg
Marseiller Straße 2 20355 Hamburg
Train Station: Hamburg Dammtor Bahnhof
Contact axelhoehnke
axel@axelhoehnke.com / +49.173.952.8000
Register: www.mobile-monday.de/events/what-s-hot-in-mobile2012
© MobileMonday Germany e.V. Berlin Dusseldorf Frankfurt Hamburg Munich 1

2. Sponsors
GERMANY www.mobile-monday.de
Main Sponsors
Local
© MobileMonday Germany e.V. Berlin Dusseldorf Frankfurt Hamburg Munich 2

3. Idea
GERMANY www.mobile-monday.de
Spirit
- Global community of visionaries, developers and entrepreneurs
- Open source forum for mobile enthusiasts & innovators & users
Reach
- 500 + events on relevant Mobile topics p.a. globally
- 120,000 + followers in over 115 locations / 63 countries
Objectives
- Encourage innovation within the mobile sector
- Present visions, trends, studies and forecasts from the mobile
marketplace
© MobileMonday Germany e.V. Berlin Dusseldorf Frankfurt Hamburg Munich 3

4. Objectives
GERMANY www.mobile-monday.de
- Encourage innovation within the mobile sector.
- Facilitate networking between small & large companies,
as well as between local and non-domestic companies.
- Help local companies effectively participate in international
initiatives through import & export of visions, concepts, technologies
and best practices.
- Present innovative visions, trends, studies and forecasts from the
mobile marketplace. Foster and create partnerships.
- Contribute to the education of the broader public
© MobileMonday Germany e.V. Berlin Dusseldorf Frankfurt Hamburg Munich 4

5. Speaker
GERMANY www.mobile-monday.de
Jeff Haynie, CEO Appcelerator
/ Mobile + Cloud = More than the Sum of Their Parts
Two of the most powerful trends in technology are converging into the
mobile cloud. Mobile provides great reach through billions of devices,
while cloud offers the ability to scale quickly by leveraging the flexibility
of the cloud. By combining both mobile and the cloud, enterprises can
transform their relationships with customers and further empower their
workforces with flexible, device-optimized applications, quickly and
easily.
Jeff will discuss how you can use mobile cloud services like push
notification, check-ins, and location to create deep and engaging mobile
apps.
© MobileMonday Germany e.V. Berlin Dusseldorf Frankfurt Hamburg Munich 5

6. Speaker
GERMANY www.mobile-monday.de
Werner Keil | President, Creative Arts & Technologies
/ Social Media API for Java
This specification proposes a Java API for accessing social information
networks, both Public (Facebook, Twitter, Google+, LinkedIn, Xing,
Yammer...) and Corporate, e.g. within the Enterprise or Institution
(University, School, Hospital...).
The primary API will build upon standards and formats specified by
OpenSocial 2.0 or other relevant technologies defined by the industry
or standard bodies like W3C, OASIS, etc.
© MobileMonday Germany e.V. Berlin Dusseldorf Frankfurt Hamburg Munich 6

7. Speaker
GERMANY www.mobile-monday.de
Martin Adam, CEO mCrumbs
/ Augmented Reality Experience – MWC 2012
mCrumbs produces the most exciting visitor experiences and venue
enrichments using mobile technologies. Bringing traditional venues
(that are offline) into the digital world, and bringing the digital world
into the venue.
For MWC 2012, the GSMA and mCRUMBS have partnered to bring
exhibitors a powerful mobile marketing tool to drive additional stand
traffic and assist participating exhibitors to more effectively promote
their products and services to event attendees.
© MobileMonday Germany e.V. Berlin Dusseldorf Frankfurt Hamburg Munich 7

8. Location
GERMANY www.mobile-monday.de
Hotel Radisson - Hamburg
Marseiller Straße 2 .20355
Train Station: Dammtor
Berlin Dusseldorf Frankfurt Hamburg Munich 8