Axis Softech is a renowned travel technology company in India, the company has its presence in market since 2005, and its head office is located in Delhi. Axis Softech offers versatile online travel products to travel agents, travel agencies, travel corporates, tour operators; holiday package provider’s etc.The business model of the company is to offer B2C, B2B, B2E, and B2B2C online travel products to these offline players to bring their business online.

1. Role of
Technology in
Travel & Tourism
Industry

2. Major Vehicles of
Technology in Travel
Industry
• Internet
• Reservations Systems
• Computer Systems
• Mobile Communication

3. Three main sectors in Travel
Industry
• Transport sector
– Airline ticketing
– railway booking
– car/bus rental
• Accommodation sector
– Hotel booking
• Attraction sector
– Sightseeing
– Historical places

4. Role of Technology
Transport Sector
In india and all over the world Transport sector is almost
online and all the airline railways booking are done online
or with computerised system.
Airline booking-
a.Maximum computerization in travel industry
b.97% of airline booking is done online
c.In 1970’s first Information and Reservation system(IRS)
developed
d.Technology helps in generating higher occupancy rate

5. • Railways
a. Computerization of railway ticket booking was launched
some year ago
b. Almost all the railway ticket and cargo booking is done
online
c. IRCTC is the company which provide online reservation
facility
• Car Rental
a. Computerization of car rental industry in nascent stage
b. Players like Ola and Uber is trying to fill out this space
c. All over the world Amadeus and sabre are the major car
rental information provider

6. Role of Technology
• Accommodation-
• Accommodation is the most important part of the tourism
industry and this part lacked very much in the direct
connectivity to consumers.
• With the advent of technology many companies targeting
this segment and developed the interface through which
they provide interface to book hotels, conference hall
online.
• GDS are there which provide information, availability and
price to agents and booking agencies

7. Role of Technology
• Attraction
• Attraction sector Is the most coveted sector which needs
an intense communication to inform tourist about it
• So technology plays very important role in
communication

8. Other role of Technology
• Marketing
a. Online advertising
b. Informative websites
c. Search engine marketing
d. promotions
e. Word of mouth/social media marketing by user

9. Other Role of
Technology
Booking systems
– Technology provide customer the option to book
tickets from home and on the go
Delivery of Vicarious Experience
With the help of the help of the technology like web
contents audios videos.

10. Other role of Technology
• Customer Relationships and Follow ups
– a database of customer informnation
– an electronic newsletter
– Emails reegarding the new offers
– Feedback
– surveys regarding service.