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THE BRUTE APPROACH
MAKING AN IMMEDIATE IMPACT &
SCALING FOR LASTING CHANGE



JOSH TO
APRIL 2010
THE JOURNEY
(IT’S BEEN A FAIRLY SHORT ONE)
PAUL VONBLUM            WILLEM HENRI LUCAS
Communication Studies   Design | Media Arts
RESONANCE
2003-2006
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
GOOGLE
GOOGLE
FEBRUARY, 2006
Joshua To, Brute labs
How can we leverage the power of
design, innovation, & grassroots
initiatives to address global public
health issues?
Joshua To, Brute labs
STANFORD BIODIESEL
FEBRUARY 2007
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
COTTON & INK
JUNE 2008
Joshua To, Brute labs
Rebecca Shostak
Joshua To, Brute labs
$ 5,250
projectOPEN
JUNE 2005 / FEBRUARY 2009
Beck Park, Camilla Zacchetto, Bomi Im
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
1,000
maps distributed
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
projectOPEN
THE FUTURE
2 cities
San Francisco & Denver
Joshua To, Brute labs
Joshua To, Brute labs
MCHOPA
JUNE 2009
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
JUMP/RUN!
NOVEMBER 2007
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
232%
increase in numbers of miles run
2,650
laps run
124
personal bests recorded
RUN! AT RED ROCK
FEBRUARY 2010
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
RUN! AT SCHOOLS
FEBRUARY 2010
$10,000
Sappi ideas that matter grant
Vanessa Maynard
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
15
schools
4,500+
children
45,000,000
children
WELLDONE
MAY 2007
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Joshua To, Brute labs
Potential Impact


  Lorem ipsum dolor sit amet
    • Bullet 1 – Lorem ipsum
    • Bullet 2 – Lorem ipsum
    • Bullet 3 – Lorem ipsum
100,000
eyeball views
8
water projects completed
2,500
people reached
OUR EXPERIENCE
•  Sony, Google, Facebook, etc
•  Relationships / Ask for Help
•  Accountability
•  Volunteerism / Networks
•  501c3
GUIDING PRINCIPLES
OUR MISSION
We use design and technology
to address global challenges
Create and develop new ideas
Solve big problems
Use good design to
communicate powerfully
Act now
Inspire and mobilize others
Work differently
Deliver a measurable impact
Create open source solutions
Do whatever it takes to get it done
THE FUTURE
OPEN SOURCE ALTRUISM
Joshua To, Brute labs
GIRL=BOY
NEW IMAGES
Joshua To, Brute labs
HAITI
Joshua To, Brute labs
JOIN US!
brutelabs.org/join

@brutelabs
facebook.com/brutelabs

QUESTIONS?
josh@brutelabs.org
Joshua To, Brute labs

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Joshua To, Brute labs