The document summarizes an upcoming conference called "The Futurist CMO" that will bring together 100 global marketing leaders. The conference will be held on August 25-26, 2011 at the Oberoi hotel in Gurgaon, India. It will feature panels, case studies and workshops on emerging digital marketing trends. Speakers will include senior marketing executives from companies like Tupperware, Essar Group and MakeMyTrip. Registration costs Rs. 25,000 with an early bird discount until June 30. The conference aims to provide a learning environment for CMOs to discuss innovative marketing strategies.

1. The Futurist CMO
AUGUST 25-26, 2011 100 CMO CONCLAVE OBEROI GURGAON, DELHI
100 global marketing leaders
will debate and discuss
emerging trends in marketing
Are you a forward-thinker?
You’re excited and know what’s the kind of ROI Hosted by Jessie Paul,
intrigued by digital, that is being achieved by other CEO, Paul Writer, and
marketers. Tech geek isn’t how
social, local, analytics - author No Money
you’d describe yourself, but you
heck, anything new in do seem to use a lot of tech in Marketing, the conference
marketing. your marketing team.
In your marketing plan,
advertising is important, but Sounds a bit like you?
you are figuring out how to Peer-authored agenda
couple it with your social
strategy. You know that
Case Study Sessions
social is a subset of digital, Technology tools
and are experimenting with
Learning & Engagemen
building your own t
communities - how does one
grow them? Location based Then you should join us,
marketing excites you and and a hundred other senior, has a peer-reviewed agenda,
you’ve been reading about forward-thinking global and draws upon the insights of
Facebook Places, Foursquare, marketers for India’s first Paul Writer’s 500-member
and QR Codes. Your global conference designed for
integrated marketing plan CMO Roundtable.
and by marketers.
wins awards, but you’d love to
Registration - Rs 25,000 (US$ 575) Email jessie@paulwriter.com
Early Bird - Rs 20,000 (US$450) till for speaker recommendations, agenda comments
O BE R OI , GUR G AON
AUG 25-26 and commercial partnerships
June 30. Taxes extra

2. Agenda
Day 1: Aug 25, 2011
TIME TOPIC Day 2: Aug 26, 2011
8.30a-9.30a Registration & Light Refreshments
9.30 - 9.45a Welcome & Context Setting TIME TOPIC
9.45 - 10.30a Power Panel:
Crystal Ball - What are the big changes for 9.30 - 10.15a Power Panel:
marketers embracing digital media in addition to How will emerging technology change the way
legacy channels? we market?
10.30 - 11.15 Live Case Studies: 9.30 - 10.15a Expert View:
Customers in Glass Houses - Managing churn Building Smart Brands
and profitability in a transparent market-place
10.15 - 11.00a Live Case Studies:
11.15 - 11.30a Networking Break Anytime Sales & Marketing - The Minibar Effect.
Mobile marketing, QR Codes, WiFi, Location
11.30 - 12.15a How-to: Based
It’s the experience economy - designing the total
ownership experience across online & offline
11.00 - 11.30a Networking Break
12.15 - 1.00p Live Case Study:
Creating 100,000 sales people
11.30 - Practitioner Perspective:
1.00 - 2.00p Lunch - Birds of a Feather 12.15p Happy Families: Building a Profitable Community
2.00 - 3.00p CMO Quiz Whizz 12.15 - 1.00p How-to:
Making Video work for you - TV, YouTube,
3.00 - 3.45p Speed of Marketshare = Mass for Reach + Webinars
Digital for Conversion
1.00 - 2.00 Lunch
3.45-4.00p Coffee Break
4.00 - 4.45p Data Driven Innovation: When Analytics and
2.00 - 2.45p Power Panel:
CRM drive product strategy
Is sports marketing cool or just hot air? When
and how should you use it?
4.45 - 5.30 MasterClass: Reading Digital Body Language
2.45 - 3.30 Moderated Group Discussion: What should the
Futurist CMO’s Metrics Dashboard be?
3.30 - 4.30 Marketing Futurist - Hall of Fame
4.30 - 5.00 Coffee & Networking
Confirmed speakers include Asha Gupta, MD, Tupperware India, Ajaay Gupta, MD, Capital
Foods (brand owners of Ching’s Secret and Smith & Jones), Shivnath Thukral, Group
President - Corporate Branding & Strategic Initiatives, Essar Group, Anurag Dahiya -
SVP - ESPN Star Sports, Senjam Raj Shekhar, VP & Head of Corporate
Communications, Bharti Group, Mohit Gupta, CMO, Makemytrip.com and Tim
Leberecht, CMO, Aricent Group & Frog Design.

3. About Paul Writer
Paul Writer, founded in 2010 by Jessie Paul, author of No
Money Marketing, aims to facilitate and enable the growth of the
marketing ecosystem in India.
Community Building PaulWriter.com is India’s only peer
community for marketers and is rapidly becoming the go-to
resource for serious marketers with new articles by expert global
authors added weekly. CMO Roundtable, hosted on LinkedIn, is a
by-invitation-only club for senior marketers. With 500 members it
Jessie Paul is a marketing
is featured in LinkedIn’s Hall of Fame.
expert, author of No Money
Education & Insights The focus here is to facilitate peer-level Marketing (Tata McGraw-
Hill, 2009), and social media
discussions that are meaningful and relevant to professional
geek. Prior to founding Paul
marketers. Previous events have included C-level speakers and Writer in January 2010, she
attendees from firms such as Salesforce.com, LinkedIn, Google, has held a variety of senior
Dell, Infosys, Frog Design, Cap Gemini and others. marketing positions including
CMO for Wipro’s technology
Marketing Advisory Growth firms fired by a desire for non- business and Global Brand
linear growth - through acquisitions, launch of new products, or Manager of Infosys. Jessie
funded market expansion, find their marketing bandwidth hosts a vibrant marketing
community and is a regular
stretched. Paul Writer works with these clients to create, validate columnist for INC India and
and program manage a strategic marketing plan. Clients for our businessworld.in More
advisory services have included NIIT Technologies, SYSTIME, information can be found at
Ramco Systems, Anthelio Healthcare and others. http://en.wikipedia.org/wiki/
Jessie_Paul
Conference Quick Facts
Who will be there? CMOs and future CMOs. Senior executives of
leading firms that help enable marketers, thought leaders and CEOs.
Where is the event? Oberoi is located in Gurgaon , a suburb of
Delhi, and the heart of India’s new age architecture. Located 30 minutes
from the airport, this new hotel is a 5-star property that true to its
Gurgaon soul, manages to combine minimalistic chic with opulent luxury.
The weather in Delhi in August varies between 25/33C (77/91F). Non-
Indian citizens may need a valid visa to enter India - please check with
your local consulate.
Conference Venue: The Oberoi, Gurgaon, New
Delhi Capital Region
How do you register? There is currently an early bird offer of Rs
20,000 ($450). Please email us at paulwriter@paulwriter.com to register.

4. Sponsoring the Conference
Why Associate with The Futurist CMO?
Most events focus on big numbers, not quality of the attendees and the dialogue. By keeping this
conference tightly focused on senior marketers with a passion for their profession, you get to
interact with marketers who are genuinely interested in tools and services that can enhance their
impact. Unlike other conferences you may have worked with, this is organized by a marketing
advisory firm, not an event company, which provides a more learning-oriented environment.
Association Opportunities
Sponsorship opportunities range from Rs 1 lakh (US$ 2500) to Rs 15 lakhs ($33,500) We will
work with you to customize a platform that maximizes impact for your investment.
Product Launch
Launch a new product or service at the conference with an audience of 100 CMOs. Live Demos
welcome. Best way to get interest in your new offering. Two 10 minute slots available.
Booth Display
Engage with attendees during coffee breaks and dedicated booth visit time. 10 slots available -
custom displays or shells.
Brand Awareness
Opportunity to raise your profile with global marketing movers and shakers. Participate as a
session, lunch or title sponsor, which includes opportunities to connect with the attendees.
Digital Platforms
Showcase your strengths on a digital platform - co-brand the event microsite, YouTube site for
event videos, Twitter page, registration SMS, agenda eBook.
Marketing Hall of Fame
A unique awards program to recognize marketers who have created futuristic marketing
campaigns that deliver results. Paul Writer will collaborate with the sponsor in designing the
criteria, and program manage the nomination, jury selection, and evaluation process. Our
awards partner will be recognized in the name of the award, on the awards microsite, and on the
trophies.
Paul Writer Strategic Services www.twitter.com/paulwriter Email jessie@paulwriter.com or call
+91-80-4096 5153
312-313 Prestige Meridian 2 www.paulwriter.com
O BE R OI , GUR G AON for speaker recommendations, agenda comments
AUG 25-26 30 M G Road, Bangalore - 56001 and commercial partnerships