1. Internet audience in Russia:
ten years of observation
Pavel Lebedev
The Second International Media Readings in Moscow. Digital
Frontiers: Traditional Media Practices in the Age of Convergence
13 November 2010

2. Key projects
2
2000: Internet in Russia, Russia on the Internet (Fundamental research)
•Face to face interviews
•70K respondents in в 30K households
• Unique address sample
2002 – now: Internet in Russia (Regular research)
•Face to face interviews
•4 analytical reports a year (Winter, Spring, Summer, Autumn)
•Dynamics
•Represent Russia (including rural areas), 18+
2009 – now: Internet in regions (Regular research)
•Face to face interviews
•68 regions represents 94% of population 18+

3. Internet penetration
3
3,6%
2000
Source: Public Opinion Foundation. The Internet in Russia.
% population, 18+

4. 28,6
million
+10,2 million
+4,9 million
Monthly audience is 44 million
4
Day
Week
Month
For one year
-9%
+1%
+34%
Overall: + 19%
Source: Public Opinion Foundation. The Internet in Russia. Summer 2010

5. Active usage growth
Day
Week
Month
% monthly audience
5Source: Public Opinion Foundation. The Internet in Russia. Summer 2010

6. Penetration in different age groups
6Source: Public Opinion Foundation. The Internet in Russia. Summer 2010

7. More than a third of internet-users lives in
small cities and rural areas
% of monthly audience
27 million
17 million
7Source: Public Opinion Foundation. The Internet in Russia. Summer 2010

8. Only in 8 regions penetration is higher than 50%
8
Source: Public Opinion Foundation. The Internet in regions. September 2010

9. Population structure
% population, 18+
9Source: Public Opinion Foundation. The Internet in Russia. Summer 2010
“Potential users” – will start using the Internet in a half-year
“Possible users” –will start using the Internet
“Reserve” – want to use the Internet but do no have an opportunity
“Denied” – do not want to use the Internet

10. Gender structure
%
10Source: Public Opinion Foundation. The Internet in Russia. Summer 2010

11. Age structure
%
11Source: Public Opinion Foundation. The Internet in Russia. Summer 2010

12. Well-being
%
12Source: Public Opinion Foundation. The Internet in Russia. Summer 2010

13. Settlement type
%
13Source: Public Opinion Foundation. The Internet in Russia. Summer 2010

14. Interests in the Internet
14
Source: Public Opinion Foundation. The Internet in Russia. Russia in the Internet, 2000. Socio-Internet-Monitoring, 2008

15. Interests in the Internet
15
Source: Public Opinion Foundation. The Internet in regions. September 2010

16. Interests in the Internet
16
Source: Public Opinion Foundation. The Internet in regions. September 2010

17. 17
Internet vs TV
What source of information use more often? %
Source: Public Opinion Foundation. March 2010.

18. Any questions?
Pavel Lebedev
Public Opinion Foundation
тел. (+7 495) 745-87-65, доб.: 2224
e-mail: lebedev@fom.ru

19. Comparison with foreign countries
19Source: Public Opinion Foundation. The Internet in Russia. Summer 2010
Foreign countries – Internet World Stats.