These slides are taken from the talk: Raise your Online Business Profile with Social Media, given by Shireen Smith of Azrights Solicitors

1. Raise Your Online Business Profile With Applications Like Facebook and Twitter www.azrights.co.uk

2. Introduction Web 2.0 Technology Facebook Twitter Blogging RSS Feeds www.azrights.co.uk

3. The Social Media Revolution Business model Why Social media marketing? Being Strategic www.azrights.co.uk

4. Your Business Model Stand out from the (very large) crowd What is your niche Know your customers Who are your buyers How will they find you www.azrights.co.uk

5. www.ip-brands.com Social Media Marketing Death of ‘interruption marketing’ Listen. Engagement Being helpful & sharing information ‘Know me, Like me, Follow me’ Need to keep track – keywords. gossip, rumours, and other comments

6. www.ip-brands.com Online Reputation Monitoring Be Strategic Which keywords? Google Alerts. Manage Alerts via RSS Feeds. Google Reader. Twitter search. How to handle a selling opportunity.

7. Google Keyword Tool Keyword Research - Keyword Tool www.azrights.co.uk

9. Get E-Mail Updateswww.azrights.co.uk

11. Aggregate them using Google Readerwww.azrights.co.uk

12. Google Reader www.azrights.co.uk

13. Social Media is not a Panacea Networking, but online Another feather to add to your bow Have realistic expectations www.azrights.co.uk

14. Being Strategic Means Do not spread yourself too thin There are a multitude of platforms You Tube, Twitter, Linked in or Facebook Maintain a Blog Focus on your targeted Keywords www.azrights.co.uk

15. Use Time Efficiently www.azrights.co.uk

16. www.ip-brands.com Social Media – buzz marketing Trip Adviser Drumnadrochit Hotel “My parents stayed many years ago and said what a lovely spot this place has. They were so right!... Well done to the staff, who really were charming” Consumer Protection from Unfair Trading Regs

17. Conclusion Learn about different types of social media platforms. Learn how search engines find content as it’s basic online literacy that can only help you. Good luck. www.azrights.co.uk