2. University
of
sargodha

3. NISSAN MOTORS

5. Automobile Industry,
industry that produces automobiles and
other gasoline-powered vehicles, such as
buses, trucks and motorcycles. The
automobile industry is one of the most
important industries in the world, affecting
not only the economy but also the cultures
of the world. It provides jobs for millions of
people and also generates billions of dollars
in worldwide revenues

6.  1. productivity Graph
 2.Fisahbone Diagram
 3.Mission And Vision Statement

9. ENRICHING PEOPLE’S LIVES

10. Nissan’s Mission
provides unique and innovative
automotive products and services that
deliver superior measurable values to all
stakeholders in alliance with Renault
Nissan Motor Company Ltd (Nissan) is Japanese Company engaged in the
automotive industry worldwide.
The company and its brands designs, produces and sells more than 3.7 million
passenger cars and commercial vehicles in more than 190 countries

12. STRENGTHS
 Global Brand: - The popularity of the brand name results in brand loyalty.
This in turn helps to drive away other rivals of the same industry. It reduces
the pressure created by other competitors.
 Global Financial position: - One of the biggest strengths of Nissan. This can
indicate that Nissan will be able to survive tough economic conditions since its
businesses are spread around the world.
 Renault-Nissan Alliance: -The alliance has provided advantages to both
companies. The companies can spread out to new markets with low costs since
they don’t have to build new plants. E.g. Renault builds cars in Nissan's Mexico
plants and Nissan uses Renault's Brazil plant and distribution networks. Now
they have increased purchasing power too excuse now there are two big
companies working together, not Nissan alone. The alliance has so far enhance
the profitability, market capitalization and sales in 192 countries for both
partners

13. WEAKNESSES
 Dependence in overseas market: -  Product Innovation time lag; -
Nissan produces more vehicle There have been time lags for their
abroad than at home. Increase new innovation, especially in the US
market. The company was a relative
dependent on overseas late-comer to the country's high-
production indicating their pace profit margin and high-volume
of globalization. However in case pick-up markets. Nissan's late entry
of a global economic crisis or a meant that it has suffered from the
change of government policy in decline in the sector as a result of
rising fuel prices in the United
other countries it could mean the States.
home industry could also be
affected since it is not stable by its  Lack of Diesel Technology: - Diesel
own but dependent on overseas technology has been increasingly
markets. popular throughout the world as it
is said to be reducing fuel emissions
and cost. However Nissan lacks the
technology and experience to
produce diesel engines of
comparative quality since demand
for diesel engines is low in Japan...

14. Potential Opportunities
Asia market: - Lower penetration coupled with strong rise in income
levels, led to continuous jumps in car sales in markets like china and
India. Hence it is necessary for global player to be present in these
countries. In India in year 2004-05 domestic sales of car and utility
vehicles has crossed the 1 million mark. Therefore Asia market will
create a huge demand.
 Relocate its manufacturing unit to reduce cost: - China, India and
Thailand have been regarded as the Low Cost Production bases with
their unique offering to the outsourcers. Low cost country will provide
them the global clientele and technology and also have synergetic
operation. Area of opportunity for India lies in the products which
have high level of design and engineering requirements, low level of
automation and significant assembly requirement.
 Renault-Nissan Purchasing Organization (RNPO): - The RNPO, was
one of the main ways in which Renault-Nissan would combine their
resources to create a more competent organization. This has led
Nissan to achieve greater purchasing power and has served to reduce
costs and reduce the bargaining power of suppliers

15. Potential Threats
Cross-Cultural Disharmony: -When the two companies integrate more
cross cultural disharmony occurs. If so, overall company performance
may be reduced and the current strengths that the Alliance provides may
become instabilities.
 Rising Commodity Prices: - The price of steel used in car production
has risen by nearly 30%. As this increase in cost has been passed on to
the consumer, demand for new vehicles has reduced
 Market saturation: - Due to overall market saturation, the individual
company new product development strategy towards market expansion is
changing from iterative year on year model changes to drastic innovation.
The emergence of SUV market few years back is an evidence of how
product and market innovation has changed the very composition of US
auto market.

16. HIERARCHY

18. Chief Executive Officer CarlosGhosn
(CEO)
Executive Vice Colin Dodge
President, Chief
Performance Officer
(CPO)
Senior Vice President, Shiro Nakamura
Chief Creative Officer
(CCO)

20. This service will assist drivers to become
more conscious of their vehicle’s fuel-
efficiency performance by providing them
with the average fuel-consumption data
according to their day-to-day driving habits,
and allows the driver to track and monitor
improvements to their eco-driving skills over
a period of time.

22. “Nissan we believe our people are the
most valuable asset” - Carlos Ghosn
President and Chief Executive Officer
Nissan Motor Co., Ltd .
The nature of the organization
Nissan works under the theme “We call it the Nissan
way”. They believe in expanding in their horizons. They
claim that Nissan is more than just a great car company.
It's a way of doing things that's designed to bring the best
out of every employee

23. Nissan offers a strong career development plan to help
employees achieve their goals and reach their career
aspirations. They provide ample opportunities for
the workers to work on your their initiative as well
as cross-functionally and within an international
environment. Life at Nissan presents exciting new
challenges every day for those who are keen to
grow and who are hungry to learn. To meet our
ambitious targets, we need highly motivated people
with drive and commitment to thrive in a fast-
moving environment

25.  Company expects all type of diversity from
their workers.
 Diversity isn’t limited to gender issues
nationality, age, personal values and lifestyle
are all areas of continuing interest to us, and
addressing the issues surrounding them can
produce great value for the organization.
Naturally, we felt that tackling gender issues
was a logical first step.

27. The new business plan, known as Nissan GT
2012, begins in fiscal year 2008. The “GT”
name stands for growth and trust. During
this five year plan Nissan GT 2012 will focus
the company’s efforts on long-term
performance and their responsibilities to
stakeholders as Nissan becomes truly global
business.

28. Nissan motor manufacturing in UK relies heavily
on Information Technology to function.
Computer-controlled robots and other machinery,
particularly in the Body Shop, are vital to
production. These machines are maintained and
controlled by specialist engineering teams.