1. Maja Bilić
Lead Project Manager
@bilicmaja
maja.bilic@degordian.com
Using new technologies for
making sparkling campaigns
BabelCamp 2014

2. Who am I?
Lead Project Manager in Degordian
Taking care for production of client campaigns
Over 4 years of experience in web projects
Fully in love with new technologies, gadgets and IT in general
Loves coffee and hates winter :)

3. Where do I come from?
Degordian
ex iSTUDIO :)
Full service digital agency
Over 80 employees
Offices in Zagreb, Mostar, Belgrade and Vienna
Products: Socialpuzzle, Socialnumbers, Mediatoolkit

4. Do you remember
how it was done
before?

5. “Technologies” in last 10 years
Offline advertising
TV
Radio
Outdoor
Print
Online & Social media boom
• banners
• facebook pages
• facebook applications
• websites

6. And what do we do
now?

7. We choose technology to fit the campaign!
Technology is like fish. The longer it
stays on the shelf, the less desirable it
becomes. - Andrew Heller, IBM

8. We choose technology to fit the campaign!
•HTML5 / css3 / JavaScript
• native or hybrid mobile apps
• responsive websites
•multi device approach

9. We choose technology to fit the campaign!

10. It’s all shiny and
sparkling but WHY?

11. •
It’s all about users, their experience and finally data!
targeted campaigns
custom audiences
segmented databases
remarketing
SaaS tools

12. It’s all about users, their experience and finally data!
Never forget your business goals!
- everyone, Degordian

13. Case studies

16. Do not exclude!

17. Think about the future!

18. Thank you!
Maja Bilić
Lead Project Manager
maja.bilic@degordian.com
@bilicmaja
www.degordian.com | www.facebook.com/degordian | www.twitter.com/degordian | linkedin: http://bit.ly/degordian