With collaboration being key to project delivery and organisational success, how we behave as BAs is more important than ever. It’s time to hold up a mirror up to the BA profession and ask if we like what we see. There are some behaviours and attitudes that we as BAs commonly fall into, and we don’t always consider how these are perceived by others. By considering our behaviours, becoming more self-aware and being genuinely open to giving and getting feedback we can ensure that our behaviours reflect well on the profession and keep the BA role in demand for future generations. In this session we will discuss: - Common BAD BA Behaviours - Improving our self-awareness - Feedback models and approaches Come along and share which BAD BA behaviours you have witnessed or perpetrated!