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Adwords fundamentals – part 3
1. Adwords Fundamentals – Part 3
AdWords Account Structure
Prepared by Baburaj Devi
Blog – www.baburajdevi.blogspot.com
2. Navigation
The following key elements are shown when you log into Google adwords
• Tabs: Tabs are created for smooth navigation and switching between different matric easily.
There are Home, Campaigns, opportunities, Tools and analysis, Billing and my Accounts
tabs. Network tab tells us which network enabled for that particular campaign like search or
display network etc. setting tabs can adjust the budgets, location preferences, budget options
and other campaign level settings.
• Account tree: It is also called the "All online campaigns" column, which can easily switch
between campaigns, adgroups and so on. The account tree appears only when you have two
or more campaigns within the account. If you have only one campaign there you won’t see
the Account tree.
• Help: This option gives you answers to all your Queries in the right place at the right time.
3. Account Structure
Account
Account setting includes
• Unique email address
• Password
• Billing information
Campaign settings includes
• Daily budget
• Location targeting
• Language targeting
• Distribution preference
• End dates
Campaign Campaign
Adgroup setting includes
• One set of keywords and placements
• One or more ads
Adgroup
Adgroup Adgroup
4. Billing Preferences and Billing Summary
Billing Preferences
• Click on Billing Tab to view your billing preferences and billing summary
• The billing summary and other pages include details of the method of billing and
payment. You can also edit your payment method and change the contact address
or phone number. In this section you can also enter any promotional codes that
you may have received from Google team.
Account Preferences
• Click on My Account Tab and select Account Preference to view and change them.
• Using this option you can edit your username, password and display language of
your account.
• Here you have an option to chose which sort of notification you would like to
receive and how would you like to receive them.
• This option gives flexibility to Edit or change your primary business type.
• Here you can change Auto-tagging capabilities of Google Analytics
• Review the AdWords Terms and Conditions
