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Building a Smarter Bank, with Ron Shevlin

Recording of the Backbase webinar Building a Smarter Bank, with Ron Shevlin.

With technological developments and upstarts threatening to disrupt and displace established financial institutions, what should banks and credit unions do to defend their positions, and to grow and thrive in the new world of banking?

In short, it's about how to become a ‘smarter’ bank – smarter about developing customer trust and relationships, smarter about understanding consumers' needs and wants, smarter about using technology, smarter about marketing products and services, and smarter about making money.

In this webinar, Ron Shevlin, author of Smarter Bank, Snarketing Blogger & analyst at Cornerstone Advisors (before he worked at Aite Group and Forrester), provides a no-nonsense framework to address broad issues impacting banking's rapidly changing business model. The webinar addresses topics such as innovation, big data, customer engagement, mobile payments, personal financial management, and the changing financial behaviors of consumers, in particular, the Millennials.

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Building a Smarter Bank, with Ron Shevlin

  1. 1. BUILDING A SMARTER BANK RON SHEVLIN DIRECTOR OF RESEARCH CORNERSTONE ADVISORS
  2. 2. THERE’S A SUCKER BORN EVERY MINUTE. P.T. BARNUM @RSHEVLIN
  3. 3. IS IBM ABOUT TO MAKE BANKS OBSOLETE? THE MOTLEY FOOL APRIL 27, 2015 @RSHEVLIN
  4. 4. THE FUTURE OF BANKING IS MONEY MANAGEMENT, NOT MONEY MOVEMENT @RSHEVLIN
  5. 5. THE THREE FORCES OF CHANGE CONSUMERS TECHNOLOGY INDUSTRY STRUCTURE
  6. 6. THE NEW FINANCIAL SERVICES CONSUMER @RSHEVLIN
  7. 7. @jane Pass the orange juice @RSHEVLIN
  8. 8. GEN Y IS THE MOST FINANCIALLY-ENGAGED GENERATION @RSHEVLIN
  9. 9. @RSHEVLIN
  10. 10. @RSHEVLIN
  11. 11. @RSHEVLIN
  12. 12. @RSHEVLIN
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  19. 19. FORESIGHT WHAT SHOULD I DO? INSIGHT HOW AM I DOING? OVERSIGHT WHAT DO I HAVE AND WHERE IS IT GOING? @RSHEVLIN PERSONAL HIERARCHY OF NEEDS
  20. 20. @RSHEVLIN
  21. 21. MASLOW’S HIERARCHY OF NEEDS
  22. 22. MOVEMENT SECURITY INDUSTRY HIERARCHY OF NEEDS PERFORMANCE @RSHEVLIN
  23. 23. MOVEMENT PERFORMANCE SECURITY APIS BANKING HIERARCHY OF NEEDS
  24. 24. 1960 1970 1980 1990 2000 2010 2020 2030 RATES LOCATION PERFORMANCE RATES COMPETING ON PERFORMANCE IMPORTANCE @RSHEVLIN
  25. 25. FINSCORE: FINANCIAL PERFORMANCE SCORE  CREATES MOMENTS OF OPPORTUNITY  TIES PRODUCTS/SERVICES TO THE “BOTTOM LINE”  QUANTIFIES BENEFIT/IMPACT OF FINANCIAL ACTIVITIES  ESTABLISHES A NEW BASIS OF COMPETITION @RSHEVLIN
  26. 26. BANKS WILL BECOME THE HMOS OF FINANCIAL SERVICES
  27. 27. THE FUTURE OF BANKING IS MONEY MANAGEMENT, NOT MONEY MOVEMENT @RSHEVLIN
  28. 28. RON SHEVLIN EMAIL: RSHEVLIN@CRNRSTONE.COM TWITTER: @RSHEVLIN BLOG: THEFINANCIALBRAND.COM/SNARKETING SMARTERBANKBOOK.COM DIRECTOR OF RESEARCH CORNERSTONE ADVISORS HTTP://WWW.CRNRSTONE.COM

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