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The Future of Banking @brettking

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Changing Behaviour

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3,364 average SMS messages/mth 13-17 year olds18-24 send 109 texts/day

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Things you don’t need to teach Digital Natives

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Up to 5% of banked consumers might be forced to leave the banking system if financialinstitutions must alter pricing to make up for reductions in debit card interchange JAMIE DIMON, CEO OF JPMORGAN CHASE & CO.,

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You Tube is now the world’s second largest search engine

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Behavioral Shift 42% of the workforce in 2020 will be Y-Gen 97% own a computer 94% own a mobile phone 76% use Instant Messaging 15% of IM users are logged on 24/7 34% use websites as their primary source of news 28% author a blog and 44% read blogs 49% download music using peer-to-peer file sharing 75% of college students have a Facebook account 60% own some type of portable music and/or video device such as an iPod Source: Heidi Przybyla "Obamas `Youth Mojo Sparks Student Activism, Fueling Campaign", Bloomberg.com (May 7,2007) Source: Generation Y, Business Week, February 15 1999

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“Haul Videos” juicystar07 1.7m views/video

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Transparency

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CRED is about transparency

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I trust my network more than I trust your brand...

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The Generational Cliff

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Can you compete against Apple for cards in 2011?1/5th of all US households are underbanked That’s estimated to be around 40-70 million people (source: FinancialTimes, FDIC) © COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL

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50% of those have college degrees

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25% of the unbanked have prime credit ratingsDateAround 30% of the banked have sub-prime credit ratings

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50%+Mobile Bankingusage by 2015 16%+ Mobile Banking usage by 2015

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$200 Billion in Pre-Paid Debit Cards ...by the end of 2011Source: Packaged Facts © COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL

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RISE OF THE DE-BANKED

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The loss of physicality

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source: ABA, Nielsen Research, Javelin Strategy & Research

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SMARTPHONE TRANSACTION VOLUME IS EQUAL TO 40 BRANCHES TODAYST GEORGE BANK - THE AUSTRALIAN

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@brettking1m users$5m per day

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11,400 2006 Average In-Branch Transactions per Month 2010 staff by 50% Which will require a reduction in teller 20158,550 source: Novantas LLC, FDIC

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Checks as a percentage of retail payments in the US 59.5% 2000source: Federal Reserve, NACHA, National Retail Federation 4.3% 2010

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Context...

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Gamification is about behavior

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SimplicityContext RelevanceGreat Journeys ✉ @brettking brett@movenbank.com