Keynote Address - Srikanth Sheshadri, ThoughtWorks Studios

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This document discusses a product that is celebrating its 25th anniversary. It references the product's early days, mentions a potential minimum viable product, and compares it to competition. The document also addresses the product's customers, noting it started as a photo sharing service. It provides a Henry Ford quote about listening to customers. Finally, it shares customer support statistics showing that most customers leave due to bad support or service.

Business Technology

Product Stories
•  The Product
•  Release
•  Competition
•  Customers
•  Support

Release -MVP?
I used play
during my
college
days!

Customers
If I’d listen to
customers, I’d have given them
a faster horse.
- Henry Ford

Support
•  Customers
o  1% die
o  3% move away
o  9% go for cheaper prices
o  19% are chronic
o  68% leave because of
bad support/service

Which Product?
The product distribution idea
for population
control in India
80-90s.

Welcome
Don’t Worry…..
Rest of the sessions are good
- unlike this one.
Have a great day ahead
-Srikanth Seshadri

For any product that has users and a future, inputs for product direction come in from different quarters. - Product marketing and sales guys - Senior management - Product manager's vision - Existing customers - Prospective customers - End user input via support channel - End user feedback via social media - Competition - Industry trends - Product development team These inputs may be at the granularity of feature requests or more strategic. If these inputs are collected and curated carefully, it can be an invaluable basis for prioritizing the backlog. But this calls for a fair amount of effort and typically, the product owner or product manager don't have the time to do justice to this job. As a result, we end up with a uncurated backlog that is scattered in people's minds, emails, ticket management system, project management tool, presentations etc. This leads to somewhat unscientific prioritization. There is a role of backlog curator lurking in here. Need not a full time role but something that a product analyst (BA) can do for say one-third of the time. In the talk/workshop we'll explore some techniques for effective curation and retrieval that enable a more data-informed approach to backlog prioritization.

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