21. B2B 101
• THE AUDIENCE PROFILE IN A B2B
ENVIRONMENT IS DIFFERENT.
• THEY ARE INFORMATION SEEKERS
• THEY WANT TO KNOW THE what’s AND
why’s OF THE VALUE OFFERED
22. DEVELOP AN APPROPRIATE
1 CONTENT THAT SUITS B2B
2 Motivate others to participate in the exercise
23. 2 Motivate other to participate in the exercise
IT IS IMPORTANT TO
MOTIVATE EMPLOYEES TO
PARTICIPATE IN THE
EXERCISE.
24. 2 Motivate other to participate in the exercise
GET THE SUBJECT MATTER
EXPERTS TO PLAY A KEY ROLE.
25. I think employee participation
is one of the toughest
challenges - specifically
“
getting your subject matter
experts to participate
effectively internally and
externally. They need to be
guided, motivated and
participation needs to be
”
sustained over the long term.
Early wins and recognition may
go a long way but it is always
going to be a challenge to
reach those decision-makers
without adequately Yekemi Otaru
equipping
@Mrstaskmistress
your employees to participate
successfully.
26. DEVELOP AN APPROPRIATE CONTENT THAT
1 SUITS B2B
2 Motivate other to participate in the exercise
3 ALIGN YOUR SOCIAL MEDIA GOALS WITH YOUR
LONGTERM STRATEGIC GOALS
