Branding in Education and Research
•
1 like•1,221 views
Branding in education and research is different from corporate branding. But how?
Recommended
Recommended
More Related Content
More from Bajinder Pal Singh
More from Bajinder Pal Singh (15)
Recently uploaded
Recently uploaded (20)
Branding in Education and Research
- 1. Branding in Education & Research Bajinder Pal Singh April 2010 www.bajinder.com bajinder@hotmail.com
- 2. Image source: http://archleague.org/2011/02/call-for-entries-its-different/ bajinder pal singh
- 4. Identification Parade bajinder pal singh
- 5. Identification 1 Parade bajinder pal singh
- 6. Identification 2 Parade bajinder pal singh
- 10. Brand Age Harvard - 1636 Nike Swoosh – 1964/1971 bajinder pal singh
- 11. Its not about age Cambridge- 1209 Apple–1971 bajinder pal singh
- 12. Brand Statement bajinder pal singh
- 14. “We have identified a third place, and I really believe that sets us apart. …..customers come for refuge.” bajinder pal singh
- 16. What we sell is the ability for an 43-year-old accountant to dress in black leather, ride through small towns and have people be afraid of him/her.” bajinder pal singh
- 17. Scotland’ Oldest Universit bajinder pal singh
- 18. IIT’s Technology bajinder pal singh
- 20. While people may want to hide their age
- 21. Universities are Proud of their age, history and ancestry
- 22. Some newer universities also mention their age bajinder pal singh
- 23. University Coat of Arms York University Open University bajinder pal singh
- 25. Deciphering Coat of Arms bajinder pal singh
- 26. 1.Crest 2. Wreath 3. Leaves 4. Mantling 5. Supporters 6. Helmet 7. Torch 8. Lamp 9. Set Square 10. Motto Source: http://ryersonian.ca/article/11642/ bajinder pal singh
- 27. Crescent moon represents Peter de Luna (Pope Benedict XIII) who issued the bulls of foundation of the University in 1413 Lion Rampant: Taken from the Royal Arms of Scotland, represents the royal authority of King James I (1406-1437) who was associated with the foundation Gold diamonds (mascles or) are taken from the personal arms of Henry Wardlaw, Bishop of St Andrews 1404-1440 who issued the original charter which incorporated the Studium Generale in 1411/12; Open book with the red page edges: learning Blue and silver cross: Saltire of Scotland. Source: http://www.st- andrews.ac.uk/about/universitycoatofarms/
- 28. Rebranding bajinder pal singh
- 29. Why rebranding? 1. Shift in focus 2. Simplify 3. Reinvent 4. Circumstances 5. Repositioning bajinder pal singh
- 31. Original Apple logo 1976 bajinder pal singh
- 32. 1998 bajinder pal singh bajinder pal singh
- 33. Chicken went missing Image is that It can now sell things other than chicken bajinder pal singh
- 34. 1. Swoosh changes to arrow 2. a is connected to z, implying a-z bajinder pal singh
- 35. Rebranding in Education Four cases 1. University of Southampton 2. University of California 3. Stanford 4. Asian Institute of Technology bajinder pal singh
- 39. Why the change in logo? 1 ” the dolphin logo can give a misleadingly narrow view of the breadth of disciplines offered by the university ” Adam Wheeler Senior Deputy Vice-Chancellor bajinder pal singh
- 40. New University of California logo 2 bajinder pal singh
- 41. New University of California logo spurs mockery, said CBS News http://www.cbsnews.com/8301-201_162-57558552/new-university-of-california-logo- spurs-mockery/
- 42. 2 Media criticism Online petitions New logo was dropped
- 43. Stanford also changed the logo But tree and seal remained 3 Lisa Lapin, associate VP of university communications: "didn't work digitally. It's too thin and fine.” Read more: http://www.businessinsider.com/why-stanford-university-changed-its- logo-2012-11#ixzz2IbR36okv
- 44. But Why? 3 Earlier font was designed specifically for print and stationery. It doesn't translate to an iPhone screen It did not work digitally. It's too thin Lisa Lapin, and fine. Associate VP Source: http://www.businessinsider.com/why- stanford-university-changed-its-logo-2012- University 11#ixzz2IbR36okv Communications bajinder pal singh
- 45. Asian Institute of Technology (AIT) 4 bajinder pal singh
- 46. Why ? 4 Need to focus more on Asia Earlier globe centered on Australia, rather than Asia bajinder pal singh
- 47. Rebranding in Education Four cases 1. University of Southampton Went ahead 2. University of California Failed 3. Stanford Minor change 4. AIT Minor change Stanford : adapting to digital world AIT : mission and vision statement bajinder pal singh
- 48. Mother Brand bajinder pal singh
- 55. Sister Brand bajinder pal singh
- 56. Sister Brand bajinder pal singh
- 57. IITs (India) can be called sister brand But the mother is missing bajinder pal singh
- 59. Branding is not logo alone It is also about slogans bajinder pal singh
- 60. Campaign slogans bajinder pal singh
- 62. priceless bajinder pal singh
- 63. Some use Logo alongwith slogan bajinder pal singh
- 65. Some universities Use logo And slogan bajinder pal singh
- 67. Universities also launch fundraising slogans bajinder pal singh
- 68. Vernacular logos University of Hamburg Agriculture Research Organization Lund University
- 69. Multilingual logos Education and research faces this unique issue bajinder pal singh
- 70. Multilingual logos Indian Space Research Organization ISRO bajinder pal singh
- 72. Customizing brand according to local conditions bajinder pal singh
- 73. Customizing brand according to local conditions University of Nottingham University of logo Nottingham Coat of Arms bajinder pal singh
- 74. Geographical Coordinates Universities and educational Institutions have strong geographical connotations bajinder pal singh
- 79. But University of Oxford is in Oxford, United Kingdom
- 80. And MIT has to be associated With Massachusetts, USA
- 81. And University of Tokyo Is associated with Tokyo, Japan bajinder pal singh
- 82. Some universities are international And some are a little divorced from geography bajinder pal singh
- 83. Most universities Have detailed branding guidelines bajinder pal singh
- 84. Colour on white Colour on black
- 88. Arial Sabon Myriad bajinder pal singh
- 95. Cobranding bajinder pal singh
- 100. bajinder pal singh
- 101. Cobranding and rebranding in higher education http://www.gem-msc.org/ bajinder pal singh
- 102. Aalto University bajinder pal singh
- 103. ‘It does not define the identity of the university but is an open question directed at the recipient. The logo is an invitation to discuss, evaluate and participate’ Rasmus Snabb for Aalto University Source: http://by.rasmussnabb.com/index.html bajinder pal singh
- 104. bajinder pal singh