Tools and techniques to get more customers through the door and ultimately make a difference to your bottom line. A presentation delivered by Louise Brooks on behalf of Marketing Consultancy Bake at the South East Enterprise Retail Focus Event, Lewisham 25th July 2011.

1. How to
Overcome the
Challenges
Facing the
Modern Retailer
By Louise Brooks
bake
South East Enterprise, Retail Focus Event 25th July 2011
Tuesday, 2 August 2011

2. Over 4,000 retailers closed their doors
during the first 5 months of 2011
That’s over 20 per day
Source: The Guardian, 8th July 2011
Tuesday, 2 August 2011

3. 1. Economic Downturn
• Identify trends and
spot opportunities
• Be proactive
• Don’t be afraid to
change your business
model
Tuesday, 2 August 2011

4. 2. Competition
• Out-do the competition
• Create loyal customers
• Be a head-turner
Tuesday, 2 August 2011

5. 3. Low Footfall
• Go where your
customers are
• Create a buzz
• Embrace the
competition
Tuesday, 2 August 2011

6. Twitter
Facebook Linkedin
Local forums
Social Media Referrals
Email Marketing Promotional Loyalty/Discount
Tools Cards
Website
Directories Gift Vouchers
Sales Promotion
Cross Sell/Up Sell/Discount
Tuesday, 2 August 2011

7. Free Tools & Resources
• Websites: www.moonfruit.com, www.wordpress.com
• Social Media: Twitter, Facebook, Linkedin
• Local Forums: www.sydenham.org.uk, www.se23.com,
www.lewishamforum.co.uk, www.southeastcentral.co.uk/
• Google Places
• Business Link, Smarta.com
• http://whatifsydenham.wordpress.com/
Tuesday, 2 August 2011

8. bake, what next?
• Marketing workshops Q4
• Free consultation
Email: louise@bakelondon.co.uk
Web: www.bakelondon.co.uk
Tuesday, 2 August 2011