Metro Cash & Carry is a German wholesaler founded in 1964 that has expanded internationally. It operates 750 stores in 30 countries under various formats including Cash & Carry stores, department stores, supermarkets, and discount stores. Metro Cash & Carry focuses on professional customers like hotels and restaurants, providing 20,000-30,000 products. It has 13 stores and online shopping in Hungary, and 95 stores and online shopping in China. Metro Cash & Carry aims to create value for its 21 million customers globally through tight bonds with local staff and customizing assortments and services to different customer groups.

1. Metro Cash & Carry
Presented by:
Áron Balázs
Yiche Zhao

2. Metro Group history
• Established: 1964 in Mülheim
• Founded by the two brothers Wilhelm Schmidt-Ruthenbeck
and Erwin Schmidt
• International expansion:
• 1968 - Netherlands
• 1970 – Belgium
• 1972 - Mediterranean countries
• 1984 – Europe
• 1991 – Africa
• 1992 – Greece
• 1994 - Poland and Hungary
• 1996 – Shanghai
• 2001 - Russia

3. Metro Group overview
•Parts of Metro Group:
•Metro/Makro (Cash and Carry)
•Media Markt (The German and European market leader in consumer electronics retailing)
•Saturn (A huge selection of brand-name products at permanently low prices combined with competent
customer advice and tailor-made service)
•Redcoon.com (One of the largest specialist online discounters in Germany for consumer electronics)
•Real (Real stands for a multifaceted range of food products offering a great price-performance ratio with a large
share of fresh produce complemented by an attractive non-food assortment)
•Galeria Kaufhof (Galeria Kaufhof GmbH is the management company of the department stores operated by
METRO GROUP. These department stores are mostly located in city centres)
750 stores in 30 countries
225.000 employees
21 million customers
CEO: Olaf Koch

4. Strategy
• Generating longrange, sustainable growth
• Improve like-for-like sales and earnings
• Optimising cost position and cash flow
• Improving margins and reducing net debt
• Creating value for the customers
• Five focus points:
• Transform
• Grow
• Improve
• Expand
• Innovate

5. SWOT Analysis
Strength
1. One of the top five largest retail chain in the
world and largest in its home market, Germany
2. Multi-store formats-convenience store,
department stores, supermarkets, discount stores
etc.
3. Retail operations offered to commercial
customers too in the format of cash and carry
stores
4. Huge brand equity and successful customer
loyalty programmes
Weakness
1.Need of localisation of its stores across
different cities and countries puts an additional
pressure on operation costs
2.Lower investments made by the retail chain in
modernising its IT technology and systems for
better automation of business
Opportunity
1.Seek growth through expansion into newer
markets
2.Emphaiss on private label growth
3.Widescale advertising, promotions and customer
loyalty programmes to increase business and loyal
customers
Threats
1.Rising labour costs worldwide
2.Threat from unionization of workforce in
Germany
3.Precarious economic condition in Euro zone and
Americas
Competitors:

6. Metro in Hungary
• 13 stores
• Online shopping available
• Club Cards
• Service Points
• Gastro academy
• Corporate trainings
• Bakery services
• Catering

7. 15-05-04
Metro in China
• 95 stores
• Online shopping available
• Club Cards
• Service Points
• Corporate trainings
• Catering
• Own brands

8. 15-05-04
Metro Cash & Carry
• From the very beginning, the stores of METRO and MAKRO
Cash & Carry have focused on creating a tight bond between
their local staff and the most important aspect of their
business operations: our 21 million customers in 27 countries
around the world.

9. Concept
Supplier / Manufacturer / Farmer
Metro Cash and Carry
Traders / Hotels / Cafes / Small
businesses
Consumer / End user

10. 15-05-04
Metro Cash & Carry
• professional customers such as hotel and restaurant
operators, catering and hospitality firms, independent small
retailers, institutions and offices.
• 20,000 food items and up to 30,000 non-food articles provides
customers with a unique one-stop shopping experience

11. 15-05-04
Metro Cash & Carry
• The customer is the central focus of all products and services
provided by METRO Cash & Carry
• For each of these customer groups, METRO Cash & Carry
offers customised assortments and services at an excellent
value for money

12. 15-05-04
Metro Cash & Carry
• METRO Cash & Carry’s flexible sales concept can be optimally
adapted to meet the specific conditions and needs of the
respective countries
• Most of the stores have a selling space of between 6,500 to
8,500 square metres
• The key target group of hotels, restaurants and catering firms,
and primarily offer fresh foods.

13. 15-05-04
Metro Own Brands
• The six core own brands Aro, H-Line, Horeca Select, Fine Life,
Rioba and Sigma offer professional customers excellent value
for money and thus real added value
• The own-brand ranges are developed in close collaboration
with customers and suppliers and are the result of
comprehensive market analyses as well as series of in-house
and external laboratory tests

14. 15-05-04
Metro Own Brands
• One successful example of METRO Cash & Carry’s own brands
is Rioba,which comprises tailor-made product solutions for
cafés and bars.

15. 15-05-04
Thank you for your attention