Baltic PR Awards 2011: SEB invites to play the Values!
1. SEB invites to play the Values! Agnese Strazda Head of Corporate Communication in SEB Latvia
2. strategy? goals? targets? 81% 40% Internal survey showed that 81% of employees have heard about strategy and targets , but only 40% are aware of how their work affects these targets
3. SEB values Board members Branch sellers Theory Practice Daily work Vision and strategy
4. In a company with more than 1200 employees in 470 different positions how can you ensure, that all employees know company’s values and truly live them during their daily working life? challenge
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6. SEB Quality month Voting about SEB Quality person Success stories about cooperation with SEB Intranet chats with board members Discussions and publications
8. SEB Value game was specially created in a way that there were : no " black and white " answers – different answers had different scores depending on potential gains or losses, employees had active discussions and our target was reached – to increase their knowledge about SEB values and to strengthen the team 1200 employees 30 volunteers 200 teams
13. results 89% 85% 3706 77% answered that they are familiar with SEB’s vision can clearly see how their work contributes to achieving the business area overall goals record high clicks number of SEB V alue G ame to 1 article NPS research shows – we have significantly improved our results