SlideShare a Scribd company logo
1 of 14
SEB invites to play the  Values! Agnese Strazda  Head of Corporate Communication in SEB Latvia
strategy? goals? targets? 81% 40% Internal survey showed that 81% of employees have heard about  strategy and targets ,   but only 40% are aware of how their work affects these targets
SEB values Board  members Branch  sellers Theory Practice Daily  work Vision and  strategy
In a company with more than 1200 employees in 470 different positions how can you ensure, that all employees know company’s values and truly live them during their daily working life?  challenge
[object Object],[object Object],[object Object],[object Object],Strategy
SEB Quality month Voting about  SEB Quality person Success stories about  cooperation with SEB Intranet chats with  board members Discussions and publications
Internal communication
SEB Value game   was specially created in a way that there were :   no  " black and white "  answers – different answers had different scores depending on potential gains or losses,  employees had active discussions and our target was reached – to increase their knowledge about SEB values and to strengthen the team 1200 employees  30 volunteers 200 teams
SEB Value Game / Team work
SEB Value Game / SMS support
SEB Value Game / SEB Quality Challenge Cup
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],reflections
results 89% 85% 3706 77% answered that they are familiar with SEB’s vision can clearly see how their work contributes to achieving the business area overall goals record high clicks number of  SEB  V alue  G ame to 1 article NPS research shows – we have significantly improved our results
Thank You!

More Related Content

Similar to Baltic PR Awards 2011: SEB invites to play the Values!

[AIESEC HCMC][OGX] EP BUDDY MANAGER JD
[AIESEC HCMC][OGX] EP BUDDY MANAGER JD[AIESEC HCMC][OGX] EP BUDDY MANAGER JD
[AIESEC HCMC][OGX] EP BUDDY MANAGER JDPhương Nguyễn
 
Make your office Fun, Friendly and Approachable!
Make your office Fun, Friendly and Approachable!Make your office Fun, Friendly and Approachable!
Make your office Fun, Friendly and Approachable!Anuj Kapoor
 
Employee Recognition Systems
Employee Recognition SystemsEmployee Recognition Systems
Employee Recognition Systemskeger
 
5 ways to build a Kickass Work Culture
5 ways to build a Kickass Work Culture5 ways to build a Kickass Work Culture
5 ways to build a Kickass Work CultureOmkar Pandharkame
 
Employee Engagement and Customer Experiences - How are they related?
Employee Engagement and Customer Experiences - How are they related?Employee Engagement and Customer Experiences - How are they related?
Employee Engagement and Customer Experiences - How are they related?Dr. Janne Ohtonen
 
Talent Analytics: Building Actionable Business Intelligence Across the Employ...
Talent Analytics: Building Actionable Business Intelligence Across the Employ...Talent Analytics: Building Actionable Business Intelligence Across the Employ...
Talent Analytics: Building Actionable Business Intelligence Across the Employ...Human Capital Media
 
Systems 2009
Systems 2009Systems 2009
Systems 2009jskrueger
 
2017 UK Employee Engagement Conference in association with People Insight
2017 UK Employee Engagement Conference in association with People Insight2017 UK Employee Engagement Conference in association with People Insight
2017 UK Employee Engagement Conference in association with People InsightMatt Manners
 
1314 Annual Closing Report
1314 Annual Closing Report1314 Annual Closing Report
1314 Annual Closing ReportLeo Lee
 

Similar to Baltic PR Awards 2011: SEB invites to play the Values! (20)

Sebinternal
SebinternalSebinternal
Sebinternal
 
[AIESEC HCMC][OGX] EP BUDDY MANAGER JD
[AIESEC HCMC][OGX] EP BUDDY MANAGER JD[AIESEC HCMC][OGX] EP BUDDY MANAGER JD
[AIESEC HCMC][OGX] EP BUDDY MANAGER JD
 
171 2
171 2171 2
171 2
 
Jaisingh Resume (1)
Jaisingh Resume (1)Jaisingh Resume (1)
Jaisingh Resume (1)
 
Resume_4.19.16
Resume_4.19.16Resume_4.19.16
Resume_4.19.16
 
AJAY CV
AJAY CVAJAY CV
AJAY CV
 
Make your office Fun, Friendly and Approachable!
Make your office Fun, Friendly and Approachable!Make your office Fun, Friendly and Approachable!
Make your office Fun, Friendly and Approachable!
 
TMP/TLP Evolution
TMP/TLP EvolutionTMP/TLP Evolution
TMP/TLP Evolution
 
Shridhar Resume
Shridhar ResumeShridhar Resume
Shridhar Resume
 
Employee Recognition Systems
Employee Recognition SystemsEmployee Recognition Systems
Employee Recognition Systems
 
Achieving Excellence in Employee Surveys and Engagement Metrics
Achieving Excellence in Employee Surveys and Engagement MetricsAchieving Excellence in Employee Surveys and Engagement Metrics
Achieving Excellence in Employee Surveys and Engagement Metrics
 
5 ways to build a Kickass Work Culture
5 ways to build a Kickass Work Culture5 ways to build a Kickass Work Culture
5 ways to build a Kickass Work Culture
 
Employee Engagement and Customer Experiences - How are they related?
Employee Engagement and Customer Experiences - How are they related?Employee Engagement and Customer Experiences - How are they related?
Employee Engagement and Customer Experiences - How are they related?
 
Rahul Sanani.
Rahul Sanani.Rahul Sanani.
Rahul Sanani.
 
Talent Analytics: Building Actionable Business Intelligence Across the Employ...
Talent Analytics: Building Actionable Business Intelligence Across the Employ...Talent Analytics: Building Actionable Business Intelligence Across the Employ...
Talent Analytics: Building Actionable Business Intelligence Across the Employ...
 
Systems 2009
Systems 2009Systems 2009
Systems 2009
 
Aeysha Abrahams CV 2016
Aeysha Abrahams CV 2016Aeysha Abrahams CV 2016
Aeysha Abrahams CV 2016
 
Resume
ResumeResume
Resume
 
2017 UK Employee Engagement Conference in association with People Insight
2017 UK Employee Engagement Conference in association with People Insight2017 UK Employee Engagement Conference in association with People Insight
2017 UK Employee Engagement Conference in association with People Insight
 
1314 Annual Closing Report
1314 Annual Closing Report1314 Annual Closing Report
1314 Annual Closing Report
 

More from Baltic PR Awards

Winners and The Finalists of the Baltic PR Awards 2012
Winners and The Finalists of the Baltic PR Awards 2012Winners and The Finalists of the Baltic PR Awards 2012
Winners and The Finalists of the Baltic PR Awards 2012Baltic PR Awards
 
Marketing of the Youth Package in collaboration with INSTRUMENTI
Marketing of the Youth Package in collaboration with INSTRUMENTIMarketing of the Youth Package in collaboration with INSTRUMENTI
Marketing of the Youth Package in collaboration with INSTRUMENTIBaltic PR Awards
 
Feel bad? It’s Not Always So Sad!
Feel bad? It’s Not Always So Sad!  Feel bad? It’s Not Always So Sad!
Feel bad? It’s Not Always So Sad! Baltic PR Awards
 
Campaign for the Latvian language Celies un Ej (Get Up and Go)
Campaign for the Latvian language Celies un Ej (Get Up and Go)Campaign for the Latvian language Celies un Ej (Get Up and Go)
Campaign for the Latvian language Celies un Ej (Get Up and Go)Baltic PR Awards
 
Eurobasket2011. “60000 basketballs bouncing”
 Eurobasket2011. “60000 basketballs bouncing” Eurobasket2011. “60000 basketballs bouncing”
Eurobasket2011. “60000 basketballs bouncing”Baltic PR Awards
 
The city fountains in blood: NO to the waste of life
The city fountains in blood: NO to the waste of lifeThe city fountains in blood: NO to the waste of life
The city fountains in blood: NO to the waste of lifeBaltic PR Awards
 
NOTARY DAYS: How did notaries acquire new functions and strengthened their ro...
NOTARY DAYS: How did notaries acquire new functions and strengthened their ro...NOTARY DAYS: How did notaries acquire new functions and strengthened their ro...
NOTARY DAYS: How did notaries acquire new functions and strengthened their ro...Baltic PR Awards
 
RIGA International Airport vs. Ryanair – Communication Strategy for Airport S...
RIGA International Airport vs. Ryanair – Communication Strategy for Airport S...RIGA International Airport vs. Ryanair – Communication Strategy for Airport S...
RIGA International Airport vs. Ryanair – Communication Strategy for Airport S...Baltic PR Awards
 
Defending a leading retail chains against a hostile attack
Defending a leading retail chains against a hostile attackDefending a leading retail chains against a hostile attack
Defending a leading retail chains against a hostile attackBaltic PR Awards
 
Biggest Latvian bank fighting rumours attack
 Biggest Latvian bank fighting rumours attack Biggest Latvian bank fighting rumours attack
Biggest Latvian bank fighting rumours attackBaltic PR Awards
 
Business solutions come to you!
 Business solutions come to you! Business solutions come to you!
Business solutions come to you!Baltic PR Awards
 
Work from Anywhere Day 2012
 Work from Anywhere Day 2012 Work from Anywhere Day 2012
Work from Anywhere Day 2012Baltic PR Awards
 
CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?
CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?
CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?Baltic PR Awards
 
Celebrating Loyalty: Everyone’s Invited
Celebrating Loyalty: Everyone’s InvitedCelebrating Loyalty: Everyone’s Invited
Celebrating Loyalty: Everyone’s InvitedBaltic PR Awards
 
Internal communication of brand re-positioning in Nordea Latvia
 Internal communication of brand re-positioning in Nordea Latvia Internal communication of brand re-positioning in Nordea Latvia
Internal communication of brand re-positioning in Nordea LatviaBaltic PR Awards
 
1500 Employees – Ambassadors of Green Ideas
1500 Employees – Ambassadors of Green Ideas1500 Employees – Ambassadors of Green Ideas
1500 Employees – Ambassadors of Green IdeasBaltic PR Awards
 

More from Baltic PR Awards (20)

Winners and The Finalists of the Baltic PR Awards 2012
Winners and The Finalists of the Baltic PR Awards 2012Winners and The Finalists of the Baltic PR Awards 2012
Winners and The Finalists of the Baltic PR Awards 2012
 
Bear House-warming party
 Bear House-warming party Bear House-warming party
Bear House-warming party
 
Marketing of the Youth Package in collaboration with INSTRUMENTI
Marketing of the Youth Package in collaboration with INSTRUMENTIMarketing of the Youth Package in collaboration with INSTRUMENTI
Marketing of the Youth Package in collaboration with INSTRUMENTI
 
Warm heart does wonder
Warm heart does wonderWarm heart does wonder
Warm heart does wonder
 
Handwork… it shows
Handwork… it showsHandwork… it shows
Handwork… it shows
 
Feel bad? It’s Not Always So Sad!
Feel bad? It’s Not Always So Sad!  Feel bad? It’s Not Always So Sad!
Feel bad? It’s Not Always So Sad!
 
Campaign for the Latvian language Celies un Ej (Get Up and Go)
Campaign for the Latvian language Celies un Ej (Get Up and Go)Campaign for the Latvian language Celies un Ej (Get Up and Go)
Campaign for the Latvian language Celies un Ej (Get Up and Go)
 
Eurobasket2011. “60000 basketballs bouncing”
 Eurobasket2011. “60000 basketballs bouncing” Eurobasket2011. “60000 basketballs bouncing”
Eurobasket2011. “60000 basketballs bouncing”
 
The city fountains in blood: NO to the waste of life
The city fountains in blood: NO to the waste of lifeThe city fountains in blood: NO to the waste of life
The city fountains in blood: NO to the waste of life
 
NOTARY DAYS: How did notaries acquire new functions and strengthened their ro...
NOTARY DAYS: How did notaries acquire new functions and strengthened their ro...NOTARY DAYS: How did notaries acquire new functions and strengthened their ro...
NOTARY DAYS: How did notaries acquire new functions and strengthened their ro...
 
RIGA International Airport vs. Ryanair – Communication Strategy for Airport S...
RIGA International Airport vs. Ryanair – Communication Strategy for Airport S...RIGA International Airport vs. Ryanair – Communication Strategy for Airport S...
RIGA International Airport vs. Ryanair – Communication Strategy for Airport S...
 
Defending a leading retail chains against a hostile attack
Defending a leading retail chains against a hostile attackDefending a leading retail chains against a hostile attack
Defending a leading retail chains against a hostile attack
 
Biggest Latvian bank fighting rumours attack
 Biggest Latvian bank fighting rumours attack Biggest Latvian bank fighting rumours attack
Biggest Latvian bank fighting rumours attack
 
Business solutions come to you!
 Business solutions come to you! Business solutions come to you!
Business solutions come to you!
 
Samsung Hope Relay
Samsung Hope RelaySamsung Hope Relay
Samsung Hope Relay
 
Work from Anywhere Day 2012
 Work from Anywhere Day 2012 Work from Anywhere Day 2012
Work from Anywhere Day 2012
 
CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?
CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?
CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?
 
Celebrating Loyalty: Everyone’s Invited
Celebrating Loyalty: Everyone’s InvitedCelebrating Loyalty: Everyone’s Invited
Celebrating Loyalty: Everyone’s Invited
 
Internal communication of brand re-positioning in Nordea Latvia
 Internal communication of brand re-positioning in Nordea Latvia Internal communication of brand re-positioning in Nordea Latvia
Internal communication of brand re-positioning in Nordea Latvia
 
1500 Employees – Ambassadors of Green Ideas
1500 Employees – Ambassadors of Green Ideas1500 Employees – Ambassadors of Green Ideas
1500 Employees – Ambassadors of Green Ideas
 

Baltic PR Awards 2011: SEB invites to play the Values!

  • 1. SEB invites to play the Values! Agnese Strazda Head of Corporate Communication in SEB Latvia
  • 2. strategy? goals? targets? 81% 40% Internal survey showed that 81% of employees have heard about strategy and targets , but only 40% are aware of how their work affects these targets
  • 3. SEB values Board members Branch sellers Theory Practice Daily work Vision and strategy
  • 4. In a company with more than 1200 employees in 470 different positions how can you ensure, that all employees know company’s values and truly live them during their daily working life? challenge
  • 5.
  • 6. SEB Quality month Voting about SEB Quality person Success stories about cooperation with SEB Intranet chats with board members Discussions and publications
  • 8. SEB Value game was specially created in a way that there were : no " black and white " answers – different answers had different scores depending on potential gains or losses, employees had active discussions and our target was reached – to increase their knowledge about SEB values and to strengthen the team 1200 employees 30 volunteers 200 teams
  • 9. SEB Value Game / Team work
  • 10. SEB Value Game / SMS support
  • 11. SEB Value Game / SEB Quality Challenge Cup
  • 12.
  • 13. results 89% 85% 3706 77% answered that they are familiar with SEB’s vision can clearly see how their work contributes to achieving the business area overall goals record high clicks number of SEB V alue G ame to 1 article NPS research shows – we have significantly improved our results