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10 1 environment and market (em)

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10 1 environment and market (em)

  1. 1. What is market environment?
  2. 2. The collection of non- marketing influences that have an impact on a marketing manager's success in forming and keeping favorable relationships with desirable customers.
  3. 3. Concept development is very critical phase in the development of a product. From this stage, the needs of the target market are identified and competitive products are reviewed before the product specifications are defined.
  4. 4.  In this stage, the information that can be possibly gathered here are product specifications
  5. 5. Based on customers' needs and reviews of competitive products, you may now establish target specifications of the prospective new product and/or services.
  6. 6. It is imperative to analyze existing competitive products to provide important information in establishing product/services specifications.
  7. 7. a number of product concepts to illustrate what types of product/service are both technically feasible and will best meet the requirements of the target specifications.
  8. 8. the process of evaluation between attributes, a final concept is selected.
  9. 9. In this stage, product/service specifications are refined on the basis of input from the foregoing activities.
  10. 10. the process of product development, it is very important to always review and estimate the economic implications regarding development expenses, manufacturing costs, and selling price of the product/services to be offered/provided.
  11. 11. a detailed development plan which includes a list of activities, the necessary resources and expenses, and a development schedule with milestones for tracking progress.

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