For 30 days, Jennifer Magnolfi and Baratunde Thurston fought for the Foursquare mayorship of a Nolita restaurant called Delicatessesn. Via blog posts, rallies, t-shirts and custom drinks, they answered the question: what happens when you treat Foursquare politics as real politics?
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This Is How You Mayor: Taking Foursquare Politics To The Next Leve
1. This Is How You Mayor:
Taking Foursquare Politics To The Next Level
Prepared by The Hon. Baratunde Thurston
Co-Starring The Hon. Jennifer @Magnolfi
foursquare.com/user/baratunde
@baratunde
15. Cumulative Mayor Oustings
7
Baratunde Ousts Ron Ron Ousts Baratunde
6
5
4
3
2
1
0
Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26
#howtomayor w @baratunde
16. Cumulative Mayor Oustings
7
Baratunde Ousts Ron Ron Ousts Baratunde
6
5
4
3
2
1
0
Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26
#howtomayor w @baratunde
17. Cumulative Mayor Oustings
7
Baratunde Ousts Ron Ron Ousts Baratunde
6
5
4
3
2
1
0
Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26
#howtomayor w @baratunde
18. Cumulative Mayor Oustings
7
Baratunde Ousts Ron Ron Ousts Baratunde
6
5
4
3
2
1
0
Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26
#howtomayor w @baratunde
19. Cumulative Mayor Oustings
7
Baratunde Ousts Ron Ron Ousts Baratunde
6
5
4
3
2
1
0
Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26
#howtomayor w @baratunde
20. Cumulative Mayor Oustings
7
Baratunde Ousts Ron Ron Ousts Baratunde
6
5
4
3
2
1
0
Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26
#howtomayor w @baratunde
21. Cumulative Mayor Oustings
7
Baratunde Ousts Ron Ron Ousts Baratunde
6
5
4
3
2
1
0
Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26
#howtomayor w @baratunde
22. Cumulative Mayor Oustings
7
Baratunde Ousts Ron Ron Ousts Baratunde
6
5
4
3
2
1
0
Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26
#howtomayor w @baratunde
23. Cumulative Mayor Oustings
7
Baratunde Ousts Ron Ron Ousts Baratunde
6
5
4
3
2
1
0
Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26
#howtomayor w @baratunde
24. Cumulative Mayor Oustings
7
Baratunde Ousts Ron Ron Ousts Baratunde
6
5
4
3
2
1
0
Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26
#howtomayor w @baratunde
25. Cumulative Mayor Oustings
7
Baratunde Ousts Ron Ron Ousts Baratunde
6
5
4
3
2
1
0
Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26
#howtomayor w @baratunde
26. Cumulative Mayor Oustings
7
Baratunde Ousts Ron Ron Ousts Baratunde
6
5
4
3
2
1
0
Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26
#howtomayor w @baratunde
27. 49 days of peacetime mayorship...
#howtomayor w @baratunde
56. In such an anti-incumbent environment,
I'd be foolish to have blind confidence in
my re-election bid. I am cautiously
optimistic, but the key word is caution.
#howtomayor w @baratunde
57. In such an anti-incumbent environment,
I'd be foolish to have blind confidence in
my re-election bid. I am cautiously
optimistic, but the key word is caution.
We need campaign finance reform. It's
very expensive to run a campaign like
this, and I may have to seek creative
financing. Mayorship should be about
service to the people, not how much
you're willing to spend on a Cider
Mustard Glazed Porkchop
#howtomayor w @baratunde
58. In such an anti-incumbent environment,
I'd be foolish to have blind confidence in
my re-election bid. I am cautiously
optimistic, but the key word is caution.
In electoral politics, they say 80
percent of success is showing up.
In Foursquare politics, 100
percent of success is showing up.
We need campaign finance reform. It's
very expensive to run a campaign like
this, and I may have to seek creative
financing. Mayorship should be about
service to the people, not how much
you're willing to spend on a Cider
Mustard Glazed Porkchop
#howtomayor w @baratunde
60. @magnolfi’s unpublished answers
One of the great things about Foursquare
is that it allows you to bring play into
simple things like visiting a local
restaurant. With that comes
competition among friends, which is
exactly what happened here.
#howtomayor w @baratunde
61. @magnolfi’s unpublished answers
One of the great things about Foursquare
is that it allows you to bring play into
simple things like visiting a local
restaurant. With that comes
competition among friends, which is
exactly what happened here.
For me, it has a lot to do with
Design. In my work, I explore the ability
to change and re-program environments
to create new experiences. There are
many design details I like here, from
furniture, to lighting, to the use of
photography. The retractable exterior
walls, however, are my favorite signature
piece
#howtomayor w @baratunde
95. set a new bar for mayorship
#howtomayor w @baratunde
96. gustavo rivera won his real
election vs. pedro espada!
#howtomayor w @baratunde
97. that’s it
baratunde.com/franscrollow
send @magnolfi a congratulations for her victory
visit bajillionhits.biz cause it’s awesome
#howtomayor w @baratunde